Principal Investigator: Dr Michelle Scott
We are examining why vehicle drivers are not inclined towards driving in an efficient fuel-saving manner. Existing research has shown that even when people know many of the things they can do to be more fuel-efficient, they often do not bother taking the actions (e.g. checking tyre pressures or controlling speed).
We are investigating whether being a fuel-efficient driver forms part of the ‘ideal’ to which people aspire, and any motivational factors that can encourage change towards this.
Two sets of focus groups have been conducted on this project, one set based in Dunedin, the other based in rural areas. The final set of focus groups are currently being organised in Auckland. Once these are completed, results and publications will follow.