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CMBA576 Advanced Topics in Marketing 2

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Identifies and examines key elements of services and evaluates how these may be leveraged by firms within different market contexts to gain competitive advantage.

Paper title Advanced Topics in Marketing 2
Paper code CMBA576
Subject Business Administration
Points 10 points
Teaching period Not offered in 2022 (Distance learning)
Domestic Tuition Fees (NZD)
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Textbooks are not required for this paper.

Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

Students who successfully complete this paper will

  • Demonstrate an in-depth understanding of the scope and application of the theories and content of the specific topics being studied
  • Demonstrate independent critical evaluation of data and formation of evidence-based opinions within the specific topic being studied
  • Show an advanced ability to logically analyse international and contemporary issues within the broad field of business and its management
  • Work in a self-directed manner to form independent decisions and judgements in the acquisition and development of business knowledge
  • Apply specific skills (including digital-based) in acquiring, organising, analysing, evaluating and presenting information business and its management

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Not offered in 2022

Teaching method
This paper is taught through Distance Learning
Learning management system