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ENTR412 Feasibility Analysis

The techniques used to create and evaluate new concepts or new business opportunities. Feasibility analysis processes, including concept generation, concept screening and analysis.

ENTR412 focuses on concepts, techniques and tools that are essential to the process of evaluating the feasibility of an entrepreneurial concept. Students will learn how to undertake a research scoping exercise, developing the skills and confidence to work through a rigorous feasibility process. Through ENTR412 learning, students will enhance their overall understanding of the relationship between different start-up business variables and how these impact and affect the overall risk associated with an entrepreneurial concept.

Paper title Feasibility Analysis
Paper code ENTR412
Subject Entrepreneurship
EFTS 0.1667
Points 20 points
Teaching period 1st Non standard period (7 August 2023 - 15 September 2023) (On campus)
Domestic Tuition Fees (NZD) $1,442.12
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Pre or Corequisite
ENTR 411
Limited to
MEntr, PGDipCom
(i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper (iii) students who do not meet the prerequisites for this paper, may apply for approval from the Programme Director to have the prerequisite waived.

Practicing professionals and students from other Master's programmes can request Special Permission to take this paper. Please contact


Teaching staff

To be advised.

Paper Structure

A key focus of ENTR412 is to prepare students for - and to shift their mind-set towards - the ENTR501 Business Project.

While ENTR412 provides valuable learning for all students in the area of feasibility analysis, the primary objective of this paper is to introduce MEntr students to the research process and expectations relating to their ENTR501. More precisely, the learning and assessments of ENTR412 should be considered a dry run for the actual ENTR501 commencing in January.

With this in mind, students of ENTR412 will also learn how to do market research. Students are introduced to qualitative data collection techniques such as conducting and analysing interviews and secondary data. Students are also introduced to quantitative market research techniques, including developing a research question/hypotheses, designing the data collection process (e.g., questionnaire design, sampling, and measurement strategies, etc.), collecting the data, as well as essential and commonly used data analysis techniques and the basics of communicating the quantitative results.

Teaching Arrangements

Five full days of intensive teaching on Dunedin campus: Monday 14th August to Friday 18th August inclusive - attendance is compulsory.


Spinelli, S. & Adams, R. (2016). New Venture Creation: Entrepreneurship for the 21st Century. 10th Edition. New York: McGraw Hill.
A limited number of copies of this textbook are available on Closed Reserve at the Central Library. It is not compulsory to have your own copy.

Course outline

A course outline will be provided prior to the paper being taught. If you would like to have a copy of the most recent offering please email

Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

By the time students have completed this paper they should:

  • Understand how to undertake analysis and communicate findings relating to market segmentation, value creation, customer acquisition; product unit economics; assumption testing, and new venture scaling.
  • Work independently to communicate and apply learning on key entrepreneurial tools and techniques.
  • Work effectively as a member of a team developing an entrepreneurial concept from an initial idea through to a viable business proposition.
  • Collect and analyse market research through qualitative and quantitative methods.
  • Produce high quality professional and creative video pitches that communicate/illustrate their new venture/product idea.

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1st Non standard period (7 August 2023 - 15 September 2023)

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
L1 Monday 09:00-16:50 33
Tuesday 09:00-16:50 33
Wednesday 09:00-16:50 33
Thursday 09:00-16:50 33
Friday 09:00-16:50 33