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ENTR412 Feasibility Analysis

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The techniques used to create and evaluate new concepts or new business opportunities. Feasibility analysis processes, including concept generation, concept screening and analysis.

ENTR412 is a business toolkit that teaches the techniques used to create, test and evaluate value propositions and business models related to a new business opportunity.

Explore the key concepts and tools essential to test, iterate and validate a new venture with confidence, including feasibility analysis processes and market research.

Feasibility in this context does not mean 'Can it be done?', but rather, 'If this is done, will we achieve the expected/desired outcomes, and is the market interested?’

This paper includes a one-week on-campus component: During five full days of intensive teaching on the Queenstown campus you will undertake significant learning, group work and assignments within the class.

Paper title Feasibility Analysis
Paper code ENTR412
Subject Entrepreneurship
EFTS 0.1667
Points 20 points
Teaching period 1st Non standard period (8 August 2022 - 16 September 2022) (On campus)
Domestic Tuition Fees (NZD) $1,403.61
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Pre or Corequisite
ENTR 411
Limited to
MEntr, PGDipCom
(i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper (iii) students who do not meet the prerequisites for this paper, may apply for approval from the Programme Director to have the prerequisite waived.

Grounding in entrepreneurial and business techniques and methodologies (preferred but not essential)


If you require more information or are interested in enrolling in Entr412 please email

Teaching staff

To be advised.

Paper Structure

ENTR412 is a six-week paper beginning on Monday 8 August.

  • First week (8-12 August): Pre-readings and preparing for teaching.
    Not required to be on campus.
  • Second week (15-19 August): On-campus teaching component.
    Required to be present in class 9am to 5pm, Monday to Friday.
    Teaching will be held in the Queenstown Resort College.
  • Week Three to Week Six (22 August-16 September): Completion of assignments.
    Not required to be on campus. All assignments will be submitted online.
Teaching Arrangements

Four and a half days of intensive teaching on Queenstown campus:Monday 15 August–Friday 19 August 2022 inclusive. Attendance is compulsory.

Location: Queenstown Resort College, 7 Coronation Drive, Queenstown, New Zealand


Textbooks are not required for this paper.

Course outline

A course outline will be provided prior to the paper being taught. If you would like to have a copy of the most recent offering please email

Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

By the time students have completed this paper they will know how to:

  • Develop, iterate and test value propositions related to a new venture idea
  • Work independently to communicate and apply learning on key entrepreneurial tools and techniques with confidence
  • Work effectively as a member of a team developing an entrepreneurial concept from an initial idea through to a viable business proposition
  • Collect and analyse market research to test and validate new business models
  • Develop critical experience, skills and insights that can be applied to new ventures in the future

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1st Non standard period (8 August 2022 - 16 September 2022)

Teaching method
This paper is taught On Campus
Learning management system