The use of marketing communication tools such as advertising, promotion, publicity, public relations and sales management. The development of media plans and presentation skills will be stressed.
| Paper title | Integrated Marketing Communications |
|---|---|
| Paper code | MART201 |
| Subject | Marketing |
| EFTS | 0.15 |
| Points | 18 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees (NZD) | $912.00 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- MART 112
- Schedule C
- Commerce
- Contact
- cathie.child@otago.ac.nz
- More information link
- View more information on the Department of Marketing's website
- Teaching staff
- Teaching Arrangements
Students must attend two 50-minute lectures every week and one 50-minute tutorial when scheduled.
- Textbooks
Luck, Barker, Sassenberg, Chitty, Andrews & Shimp (2021) Integrated Marketing Communications, 6th Edition, Asia Pacific, Cengage.
- Course outline
- View the course outline for MART 201
- Graduate Attributes Emphasised
- Global perspective, Communication, Critical thinking, Ethics, Information literacy,
Self-motivation, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
Students who successfully complete this paper should:
- Have a sound understanding of marketing communication theories and their practical application
- Have a sound understanding of marketing communication tools and their application
- Be able to critique integrated marketing communication campaigns
- Produce an integrated marketing communication strategy plan
- Have developed analytical, problem-solving, planning, communication, interpersonal and creative skills
