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MART207 Sports Marketing

An introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation.

Sports, recreation and leisure play a large part in people's lives, and as a consequence, it is a huge global industry that employs a large number of people and has a significant economic impact. The marketing of such activity has increasingly become a specialised field in its own right. The industry is growing rapidly following the global changes in lifestyle trends, and therefore, there are growing job opportunities for marketers in this field.

Paper title Sports Marketing
Paper code MART207
Subject Marketing
EFTS 0.15
Points 18 points
Teaching period Semester 1 (On campus)
Domestic Tuition Fees (NZD) $912.00
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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108 points
Schedule C

Teaching staff

Maree Thyne
Khaled Ibrahim

Teaching Arrangements
Every week students must attend one 110-minute lecture and participate in one tutorial (50 minutes) when scheduled.

Recommended Text: Shank, Matthew D. "Sports Marketing- A strategic perspective." Prentice Hall, Edition 4 (3rd Edition is OK).

Course outline
View the course outline for MART 207
Graduate Attributes Emphasised
Global perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

Students who successfully complete this paper will:

  • Be provided with an introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation
  • Look in detail at the unique features of sport and its marketing that require it to be considered as a separate field of study
  • Gain an understanding of the skills necessary to operate in the sports marketing industry
  • Have opportunities to develop written and oral communication skills
  • Have opportunities to research sources of information and to develop critical analysis skills
  • Build skills, experience and attitudes necessary for life beyond the university

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Semester 1

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
A1 Tuesday 12:00-13:50 9-14, 16, 18-22


Stream Days Times Weeks
Attend one stream from
A1 Wednesday 11:00-11:50 11, 14, 18, 21
A2 Wednesday 16:00-16:50 11, 14, 18, 21
A3 Thursday 12:00-12:50 11, 14, 18, 21
A4 Wednesday 15:00-15:50 11, 14, 18, 21