The relationships between marketing, public policy, and social and environmental values are examined with reference to legal issues.
The paper aims to engage students in debate over topical issues in marketing that influence society, the environment, public health and policy. Topics include the marketing of contentious products, such as "junk" foods, tobacco, alcohol and prescription medicines. Responses to the social consequences of marketing activities, including education, social marketing and regulation, will be explored. In addition, we will examine controversial advertising execution techniques: for instance, the use of violence and stereotypes in advertising. The paper aims to enhance skills that students will find invaluable, whether working as marketing professionals or as advanced postgraduate students. These include problem solving, conflict resolution, presenting and defending ideas and critically evaluating others' opinions.
| Paper title | Societal Issues in Marketing |
|---|---|
| Paper code | MART305 |
| Subject | Marketing |
| EFTS | 0.15 |
| Points | 18 points |
| Teaching period | Not offered in 2023 (On campus) |
| Domestic Tuition Fees (NZD) | $912.00 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)
- Schedule C
- Commerce
- Contact
- kirsten.robertson@otago.ac.nz
- More information link
- View more information on the Department of Marketing's website
- Teaching staff
- Dr Kirsten Robertson
- Teaching Arrangements
- Every week students must attend one 110-minute lecture.
- Textbooks
Textbooks are not required for this paper.
- Course outline
- View the course outline for MART 305
- Graduate Attributes Emphasised
- Global perspective, Lifelong learning, Communication, Critical thinking, Ethics, Information
literacy, Research, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
Students who successfully complete this paper should be able to:
- Critically discuss the debate surrounding government intervention to protect health
- Understand the limitations of the various perspectives
- Outline and defend your own views on appropriate policy actions
- Critically discuss competing tensions between marketers' rights, consumers' rights and society's rights
- Discuss how rights could be protected and discuss and defend your views on which rights should have priority
- Critically discuss controversial execution techniques
- Design and conduct research informing public policy
