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MART465 Retailing

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An introduction to retailing that encourages students to think laterally and critically about retailing and creates an environment where students can explore related topics in which they are interested.

Paper title Retailing
Paper code MART465
Subject Marketing
EFTS 0.1667
Points 20 points
Teaching period Not offered in 2020 (On campus)
Domestic Tuition Fees (NZD) $1,101.55
International Tuition Fees (NZD) $5,026.17

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Normally available only to postgraduate and/or DipGrad students.
Teaching staff

To be advised when paper next offered

Paper Structure
This paper covers the following themes:
  • Retailing and the Law
  • Planning and the Resource Management Act
  • Store Location and Design
  • Merchandising
  • Retailing and Technology
  • Pricing
  • Information Systems
  • Online Retailing
  • The Future of Retailing
Teaching Arrangements
One 2-hour lecture each week, for 13 weeks.
Venue: Otago Business School (confirm room with department)
There are no required textbooks for this paper.
Course outline
View the course outline for MART 465
Graduate Attributes Emphasised
Global perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of the paper, students will be able to
  • Discuss the unique features of retail marketing
  • Explore trends in the changing retail environment and research and critically analyse important issues in retailing
  • Apply theoretical and practical knowledge of retailing and present an in-depth report on a core retailing topic
  • Build skills, experience and attitudes necessary to operate in the retailing industry

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Not offered in 2020

Teaching method
This paper is taught On Campus
Learning management system