The role, function and scope of marketing as it exists within the firm and also as it relates to other employees and stakeholders, including the process and issues involved in developing and implementing a marketing plan.
|Paper title||Marketing - Creating Value For Customers|
|Points||15 points 15 points|
|Teaching period(s)||1st Non standard period (1 January 2020 - 30 June 2020), 2nd Non standard period (1 July 2020 - 31 December 2020)|
|Domestic Tuition Fees (NZD)||$2,080.13|
|International Tuition Fees (NZD)||$3,768.88|
- Limited to
- PGCertEM, PGDipEM
- Not currently available for open individual enrolment. This paper is currently only taught as a customised option for corporate groups.
- Teaching staff
- Text books are not required for this paper.
- Graduate Attributes Emphasised
- Interdisciplinary perspective, Communication, Critical thinking, Teamwork.
View more information about Otago's graduate attributes.
- Learning Outcomes
- To be advised.