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    Overview

    The role, function and scope of marketing as it exists within the firm and also as it relates to other employees and stakeholders, including the process and issues involved in developing and implementing a marketing plan.

    About this paper

    Paper title Marketing - Creating Value For Customers
    Subject Business Administration
    EFTS 0.125
    Points 15 points
    Teaching period Not offered in 2024 (On campus)
    Domestic Tuition Fees ( NZD ) $2,259.13
    International Tuition Fees Tuition Fees for international students are elsewhere on this website.
    Limited to
    PGCertEM, PGDipEM
    Eligibility
    Not currently available for open individual enrolment. This paper is currently only taught as a customised option for corporate groups.
    Contact

    Covenor: daniel.prain@otago.ac.nz

    Teaching staff

    Academic staff varies.

    Textbooks

    Textbooks are not required for this paper.

    Graduate Attributes Emphasised
    Interdisciplinary perspective, Communication, Critical thinking, Teamwork.
    View more information about Otago's graduate attributes.
    Learning Outcomes
    To be advised.

    Timetable

    Not offered in 2024

    Location
    Dunedin
    Teaching method
    This paper is taught On Campus
    Learning management system
    Blackboard
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