The role, function and scope of marketing as it exists within the firm and also as it relates to other employees and stakeholders, including the process and issues involved in developing and implementing a marketing plan.
|Paper title||Marketing - Creating Value For Customers|
|Points||15 points 15 points|
|Teaching period(s)||1st Non standard period (1 January 2018 - 30 June 2018), 2nd Non standard period (1 July 2018 - 31 December 2018)|
|Domestic Tuition Fees (NZD)||$1,999.38|
|International Tuition Fees (NZD)||$3,519.00|
- Limited to
- PGCertEM, PGDipEM
- Learning Outcomes
- To be advised.
- Not currently available for open individual enrolment. This paper is currently only taught as a customised option for corporate groups.
- Teaching staff
- Text books are not required for this paper.
- Graduate Attributes Emphasised
- Interdisciplinary perspective, Communication, Critical thinking, Teamwork.
View more information about Otago's graduate attributes.