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BUSC513 Marketing - Creating Value For Customers

The role, function and scope of marketing as it exists within the firm and also as it relates to other employees and stakeholders, including the process and issues involved in developing and implementing a marketing plan.

Paper title Marketing - Creating Value For Customers
Paper code BUSC513
Subject Business Administration
EFTS 0.125
Points 15 points
Teaching period Not offered in 2022 (On campus)
Domestic Tuition Fees (NZD) $2,138.75
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Limited to
PGCertEM, PGDipEM
Eligibility
Not currently available for open individual enrolment. This paper is currently only taught as a customised option for corporate groups.
Contact

Covenor: daniel.prain@otago.ac.nz

Teaching staff

Academic staff varies.

Textbooks

Textbooks are not required for this paper.

Graduate Attributes Emphasised
Interdisciplinary perspective, Communication, Critical thinking, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
To be advised.

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Timetable

Not offered in 2022

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

The role, function and scope of marketing as it exists within the firm and also as it relates to other employees and stakeholders, including the process and issues involved in developing and implementing a marketing plan.

Paper title Marketing - Creating Value For Customers
Paper code BUSC513
Subject Business Administration
EFTS 0.125
Points 15 points
Teaching period Not offered in 2023 (On campus)
Domestic Tuition Fees Tuition Fees for 2023 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Limited to
PGCertEM, PGDipEM
Eligibility
Not currently available for open individual enrolment. This paper is currently only taught as a customised option for corporate groups.
Contact

Covenor: daniel.prain@otago.ac.nz

Teaching staff

Academic staff varies.

Textbooks

Textbooks are not required for this paper.

Graduate Attributes Emphasised
Interdisciplinary perspective, Communication, Critical thinking, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
To be advised.

^ Top of page

Timetable

Not offered in 2023

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard