Paper code | Year | Title | Points | Teaching period |
---|---|---|---|---|
MART301 | 2023 | Strategic Marketing | 18 points | Semester 2 |
MART304 | 2023 | Sales and Sales Management | 18 points | Semester 1 |
MART305 | 2023 | Societal Issues in Marketing | 18 points | Not offered in 2023 |
MART306 | 2023 | Market-Led Innovation | 18 points | Semester 1 |
MART308 | 2023 | Integrated Digital Marketing | 18 points | Semester 1 |
MART325 | 2023 | Services Marketing | 18 points | Not offered in 2023 |
MART326 | 2023 | International and Export Marketing | 18 points | Semester 2 |
MART328 | 2023 | Business to Business Marketing | 18 points | Semester 2 |
MART329 | 2023 | Consumer Behaviour | 18 points | Semester 2 |
MART330 | 2023 | Special Topic: Current Issues in International Branding | 18 points | Summer School |
MART333 | 2023 | Creative Marketing Communication | 18 points | Semester 2 |
MART355 | 2023 | Business Project | 36 points | Full Year |