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MART326 International and Export Marketing

2021 information for papers will be published in early September. 

The analysis and application of marketing principles in an international context.

Paper title International and Export Marketing
Paper code MART326
Subject Marketing
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $863.25
International Tuition Fees (NZD) $4,276.80

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Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)
Schedule C
Teaching staff
Dr Andrea Insch
Teaching Arrangements
Every week students must attend one 110-minute lecture and participate in one 50-minute tutorial when scheduled.
Fletcher, R. and Crawford, H. (2014) "International Marketing: An Asia-Pacific Perspective", 6th Edition, Pearson.
Course outline
View the course outline for MART 326
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

Upon successful completion of this paper, you should be able to

  • Identify and analyse the influence and impacts of the international marketing environment on strategic and tactical decision making.
  • Understand the methods for determining which overseas markets to target.
  • Critically evaluate the different approaches to internationalisation and modes of market entry.
  • Understand the benefits and limitations of standardisation versus adaptation in international marketing strategy.
  • Identify and evaluate opportunities for international market development.
  • Research and design a market entry strategy for a selected international market opportunity.
  • Prepare an international market entry plan.

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Second Semester

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
L1 Tuesday 10:00-11:50 28-34, 36-41


Stream Days Times Weeks
Attend one stream from
T1 Wednesday 15:00-15:50 30-33, 36-38
T2 Wednesday 14:00-14:50 30-33, 36-38
T3 Thursday 13:00-13:50 30-33, 36-38
T4 Thursday 14:00-14:50 30-33, 36-38