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MART330 Special Topic: Visual Research, Narrative and Filmmaking

An introductory paper on the creation, collection and analysis of visual research methods focused on filmmaking and visual storytelling.

Paper title Special Topic: Visual Research, Narrative and Filmmaking
Paper code MART330
Subject Marketing
EFTS 0.1500
Points 18 points
Teaching period Summer School
Domestic Tuition Fees (NZD) $863.25
International Tuition Fees (NZD) $4,276.80

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54 200-level points
Schedule C

Enrolments for this paper are limited, and it requires departmental permission. View more information about limitations of enrolment.


Teaching staff

Course-coordinator: Associate Professor Robert Aitken
Lecturer: Dr Wiebke Finkler

Paper Structure

Overview of visual research methods. Storytelling. Video production: camera techniques, sound and video editing. Interviewing. Foundational research.


Students will be required to provide their own digital cameras for filming purposes. As a minimum requirement, students need to provide a device such as a cellphone, a digital camera or a tablet that is capable of capturing HD 1080p video. Most modern mobile devices are capable of capturing media to these minimum requirements.

Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

This paper will develop a student’s understanding of and ability to gather visual information and use these resources as appropriate in the students’ individual areas of interest. Students enrolled in this paper have to undertake an independent video-based project as part of a research-led learning experience. The aim of the project is to allow students to apply the conceptual and methodological skills they have developed to a particular research question or issue. Projects will be designed in conjunction with the paper convenor. Students will be encouraged to incorporate conceptual and practical skills, and to research and produce an independent short film.

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Summer School

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
A1 Tuesday 11:00-12:50 2-7


Stream Days Times Weeks
A1 Wednesday 11:00-12:50 2-4
Wednesday 11:00-13:50 5-6
Wednesday 11:00-14:50 7