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MART330 Special Topic: Current Issues in International Branding

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Provides an understanding of strategies brands use to position themselves in relation to international markets in the context of global business. Considers the socio-political contexts of markets and cultural influences that affect strategic branding decisions.

Paper title Special Topic: Current Issues in International Branding
Paper code MART330
Subject Marketing
EFTS 0.15
Points 18 points
Teaching period Summer School (On campus)
Domestic Tuition Fees (NZD) $872.70
International Tuition Fees (NZD) $4,405.05

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Prerequisite
54 200-level points
Schedule C
Commerce
Contact

marketing@otago.ac.nz

Teaching staff

Jerry Clode

Textbooks

No Textbook required. Readings will be advised on Blackboard.

Graduate Attributes Emphasised

Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Ethics.
View more information about Otago's graduate attributes.

Learning Outcomes

Students who successfully complete the paper will:

  • Demonstrate understanding of marketing and branding practice, demonstrating an ability to examine case studies and themes of how businesses have adapted to emerging socio-cultural dynamics and emerging market contexts.
  • Demonstrate understanding of the strategic challenges of branding internationally.
  • Be cultural cognizant and engaged with new dynamics in marketing and consumer engagement – including gender, ethnicity and identity.
  • Appreciate how audiences in recently developed and developing nations understand consumption differently to those in mature markets.
  • Use frameworks from which to assess and create relevant communications /experiences for divergent audiences and consumer segments.

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Timetable

Summer School

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
A1 Monday 11:00-12:50 2-5, 7
Wednesday 11:00-12:50 2-7