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MART409 Topics in Advanced Marketing 9

Three approved modules from a selection of modules offered (each worth 10 points), subject to availability.

This paper is only available to international students enrolled under exchange agreements. This is not a "taught optional course". Do not enrol in this paper unless you have contacted the Department of Marketing.

Paper title Topics in Advanced Marketing 9
Paper code MART409
Subject Marketing Management
EFTS 0.2500
Points 30 points
Teaching period 1st Non standard period (21 January 2019 - 31 March 2019)
Domestic Tuition Fees (NZD) $1,619.50
International Tuition Fees (NZD) $7,178.75

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Notes
Available only to international students enrolled under exchange agreements.
Contact
marketing@otago.ac.nz
Teaching staff
Various staff from across the School of Business.
Textbooks

Textbooks are not required for this paper. Readings will be recommended in class.

Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

This paper aims to provide students with the following generic learning outcomes related to the specific advanced marketing topics chosen. Upon successful completion of this paper, a student should be able to:

  • Demonstrate an in-depth understanding of the scope and application of the theory and practice of the specific advanced marketing topic being studied.
  • Critically assess and apply key marketing theories specific to the advanced marketing topic being studied.
  • Critically evaluate how research methods have been used to investigate the marketing issues specific to the advanced marketing topic being studied.
  • Evaluate cases and examples in the specific advanced marketing topic being studied and provide reasoned courses of action to resolve the marketing issues identified in these contexts.

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Timetable

1st Non standard period (21 January 2019 - 31 March 2019)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard