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MART481 Special Project in Marketing

Consists of a special project in marketing (30 points) and a research methods module (10 points).

Paper title Special Project in Marketing
Paper code MART481
Subject Marketing Management
EFTS 0.3333
Points 40 points
Teaching period Not offered in 2019
Domestic Tuition Fees (NZD) $2,159.12
International Tuition Fees (NZD) $9,570.71

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Prerequisite
72 300-level MART points (including MART 301 and MART 307)
Limited to
PGDipCom
Eligibility
Enrolments for this paper require departmental permission.
View more information about departmental permission.
Contact
Associate Professor Lisa McNeill, lisa.mcneill@otago.ac.nz
Teaching staff
Various staff within the Department of Marketing.
Paper Structure
Research Methods:
  • Introduction to research
  • Ways of knowing - philosophy of research; research paradigms; ontology; epistemology
  • Quantitative research methods
  • Critical reflections on research techniques
  • Qualitative research methods
  • Research in action, applications and the role of research theory
Special Project:
  • To be determined at the time of enrolment in the Special Project
Textbooks
Textbooks are not required for this paper.
Course outline
View course outlines for all the modules
Graduate Attributes Emphasised
Scholarship, Communication, Critical thinking, Ethics, Information literacy, Research, Self-motivation.
View more information about Otago's graduate attributes.
Learning Outcomes
Learning outcomes for this paper will depend on the project undertaken.

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Timetable

Not offered in 2019

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
None