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MART501 Applied Project

An investigation of a business problem (real or simulated), backed by appropriate applied and academic literature.

Paper title Applied Project
Paper code MART501
Subject Marketing
EFTS 0.3333
Points 40 points
Teaching period 1st Non standard period (24 February 2020 - 18 February 2021)
Domestic Tuition Fees (NZD) $2,202.45
International Tuition Fees (NZD) $10,049.33

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Limited to

Teaching staff
To be advised
Textbooks are not required for this paper.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Information literacy, Self-motivation.
View more information about Otago's graduate attributes.
Learning Outcomes
  • Plan and conduct an independent (applied) project that will be relevant and useful to the chosen business context
  • Apply critical thinking skills and interdisciplinary approaches to an in-depth analysis of the chosen business problem
  • Demonstrate problem-solving abilities in a multicultural global business environment
  • Work independently to produce a report with a high level of communication skills (verbal and written)

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1st Non standard period (24 February 2020 - 18 February 2021)

Teaching method
This paper is taught On Campus
Learning management system