An investigation of a business problem (real or simulated), backed by appropriate applied and academic literature.
| Paper title | Applied Project |
|---|---|
| Paper code | MART501 |
| Subject | Marketing |
| EFTS | 0.3333 |
| Points | 40 points |
| Teaching period(s) | 1st Non standard period (27 February 2023 - 22 February 2024)
(On campus)
2nd Non standard period (10 July 2023 - 5 July 2024) (On campus) |
| Domestic Tuition Fees (NZD) | $2,327.10 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Limited to
- MMart
- Contact
- Teaching staff
Teaching staff to be advised.
- Textbooks
- Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship,
Communication, Critical thinking, Cultural understanding, Ethics, Information literacy,
Self-motivation.
View more information about Otago's graduate attributes. - Learning Outcomes
Students who successfully complete this paper will:
- Plan and conduct an independent (applied) project that will be relevant and useful to the chosen business context
- Apply critical thinking skills and interdisciplinary approaches to an in-depth analysis of the chosen business problem
- Demonstrate problem-solving abilities in a multicultural global business environment
- Work independently to produce a report with a high level of communication skills (verbal and written)
