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MART580 Research Project

Investigation of a problem at a critical and analytical level, backed by appropriate applied and academic literature.

Paper title Research Project
Paper code MART580
Subject Marketing Management
EFTS 0.3333
Points 40 points
Teaching period 1st Non standard period (19 February 2018 - 18 February 2019)
Domestic Tuition Fees (NZD) $2,116.79
International Tuition Fees (NZD) $9,383.06

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Limited to
Limited to: MMart
Teaching staff
To be advised
Textbooks are not required for this paper.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Ethics, Information literacy, Research, Self-motivation.
View more information about Otago's graduate attributes.
Learning Outcomes
During this paper, students will:
  1. Plan and conduct an independent research project that will be relevant to the chosen academic discipline (research)
  2. Apply critical thinking skills and (potentially) interdisciplinary approaches to the chosen discipline and research topic (critical thinking)
  3. Demonstrate the ability to work independently (self-motivation)
  4. Be able to write a research report with a high level of communication skills (verbal and written) (critical thinking, communication)

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1st Non standard period (19 February 2018 - 18 February 2019)

Teaching method
This paper is taught On Campus
Learning management system