Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

MFCO412 Communicating the Self

Frames communications as producing mediated identities. How consumer cultures and media intersect with identity and how identities are produced through interactions with commodities and media.

Paper title Communicating the Self
Paper code MFCO412
Subject Media, Film and Communication
EFTS 0.1667
Points 20 points
Teaching period First Semester
Domestic Tuition Fees (NZD) $1,120.06
International Tuition Fees (NZD) $4,439.89

^ Top of page

54 300-level MFCO points
Contact or
Teaching staff
Dr Rosemary Overell
Paper Structure
  • Contextualising identity
  • Communicating identity
  • Mediating identity
Teaching Arrangements
Lectures and seminars
A course reader will be made available.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Critical thinking, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
  • Develop an understanding of the history and social context of intersections between communications media and identity formation
  • Grasp the philosophical positions underlying how contemporary subjects are produced in relation to media and communications
  • Identify key academic approaches to intersections between communications media and identity formation
  • Demonstrate an in-depth knowledge and critical understanding of 'identity' as a social construct, constituted particularly via contemporary communications media
  • Reflect on the ethics of identity in terms of media and communications
  • Identify and engage with relevant debates at a sophisticated academic level
  • Apply advanced critical-theoretical frameworks related to intersections between communications media and identity formation

^ Top of page


First Semester

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
A1 Friday 13:00-15:50 9-15, 18-22