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SPEX315 Sport Media

An examination of the interrelationships between sport and media and culture. The focus is on the production, representation, consumption and regulation of sport and the media at the local and global levels.

This paper explores how sport is produced, sponsored, represented, consumed and regulated. Key questions include: Who really owns sport? Why do advertisers and marketers use sport as a vehicle to promote their brands? How does the media represent particular social identities including: gender, sexuality, national identity, Māori and Pasikifa? Do sport mega-events really improve a nation's economy and benefit everyday citizens?

Paper title Sport Media
Paper code SPEX315
Subject Sport, Physical Education and Exercise
EFTS 0.15
Points 18 points
Teaching period Not offered in 2023 (On campus)
Domestic Tuition Fees (NZD) $988.95
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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54 points from Arts and Music and/or Commerce Schedule C or PHSE 206 or SPEX 208
Schedule C
Arts and Music, Commerce, Science

Suitable for students interested in the socio-cultural dimensions of sport.


Teaching staff

Lecturer: Professor Steve Jackson

Paper Structure

Internal Assessment: 50%
Final Examination: 50%

Teaching Arrangements

One 2-hour lecture per week
One 1-hour tutorial per week


There is no compulsory textbook. A reading list will be provided with most readings available via Blackboard or electronically through the Central Library.

Graduate Attributes Emphasised
Global perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Research, Self-motivation.
View more information about Otago's graduate attributes.
Learning Outcomes

On completing the paper students will have:

  • Gained an appreciation of the power of the media to shape, represent and reproduce our social reality.
  • Gained an understanding of how the media influences sport and how sport influences the media.
  • Gained an understanding of how sport media is produced, represented, consumed and regulated.
  • Gained an understanding of how the sport-media complex influences global sport mega-events, social identities, and the development of new technologies.
  • Gained an understanding of the politics and disjunctures that emerge when global forces meet local cultures.
  • Developed a basic sense of media literacy - that is, skills for reading, understanding and resisting media.

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Not offered in 2023

Teaching method
This paper is taught On Campus
Learning management system