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TOUR217 Tourist Behaviour

An introduction to how tourist behaviour is shaped and influenced by a wide variety of internal and external stimuli in relation to tourism marketing, planning, and development processes.

Understanding the desires, motivations and behaviours of the tourist is vital to the sustainability of, and effective marketing and management practices in, the tourism industry.

Paper title Tourist Behaviour
Paper code TOUR217
Subject Tourism
EFTS 0.15
Points 18 points
Teaching period Semester 2 (On campus)
Domestic Tuition Fees (NZD) $912.00
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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TOUR 101 or TOUX 101
TOUX 217
Schedule C
Teaching staff

Professor Neil Carr

Paper Structure
  • Pre-holiday behaviour
  • Holiday behaviour
  • Post-holiday behaviour
Teaching Arrangements

Two 1-hour lectures per week and one 50-minute tutorial fortnightly.

Textbooks are not required for this paper.
Course outline

The course outline will be available on Blackboard once the paper begins.

Graduate Attributes Emphasised
Critical thinking, Cultural understanding, Ethics.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, you should be able to
  • Understand how human behaviour is influenced at all stages of the holiday experience
  • Appreciate the internal and external nature of influences on tourist behaviour
  • Comprehend how/why observable behaviour may change over time and space
  • Recognise how tourist behaviour may be constrained
  • Recognise the importance of understanding tourist behaviour within a marketing, planning and developmental framework

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Semester 2

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
A1 Monday 15:00-15:50 28-34, 36-41
Friday 12:00-12:50 29-34, 36-41


Stream Days Times Weeks
Attend one stream from
A1 Monday 16:00-16:50 29, 31, 33, 36, 38, 40
A2 Tuesday 12:00-12:50 29, 31, 33, 36, 38, 40
A3 Tuesday 16:00-16:50 29, 31, 33, 36, 38, 40