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TOUR304 Event and Conventions Management

Principles of meetings, event and festival management. Topics include the significance of conventions and events, conventions and meetings design, management planning processes, methods and evaluation of conventions and events, infrastructural requirements, impacts, volunteers, sponsorship, programming, event planning and development.

Events, festivals and conventions are increasingly important phenomena in the contemporary era. Not only do they generate significant economic benefits for economies, they also have social, cultural, political and environmental ramifications.

This event management paper aims to develop students’ professional knowledge, skills and values necessary for a career in event management. Students will learn how to plan, design, project manage, implement and critically analyse event experiences for a range of settings and develop work-ready skills relevant for event industries. On successful completion, students will be able to gain relevant expertise in various aspects of event management including teamwork, leadership, sponsor management, event marketing, event evaluation and project management. The paper contains  a mix of theory and experiential learning as students will be required to work in groups to design, market, project manage and implement an event of their own choice.

Paper title Event and Conventions Management
Paper code TOUR304
Subject Tourism
EFTS 0.15
Points 18 points
Teaching period Semester 2 (On campus)
Domestic Tuition Fees (NZD) $912.00
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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TOUR 103 or 54 200-level points
TOUR 426, TOUX 304
Schedule C
Suitable for undergraduates from a range of disciplines who are interested in event management.
Teaching staff

Course Co-ordinator: Dr Willem Coetzee

Paper Structure

This paper covers three main themes:

  • An overarching appreciation of the socio-cultural context in which events and festivals are held
  • An understanding of different types of events
  • An understanding of how to plan, design, project manage, implement and critically analyse event experiences for a range of settings
Teaching Arrangements
One 2-hour lecture per week and one tutorial fortnightly.
Textbooks are not required for this paper.
Course outline

The course outline will be available on Blackboard at the start of the paper.

Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking.
View more information about Otago's graduate attributes.
Learning Outcomes

Students who successfully complete the paper will be able:

  • To understand different types of events
  • To recognise the social, economic and environmental impacts of the event industry
  • To have the knowledge and skills to design, market, project manage and execute an event
  • To evaluate teamwork and leadership in the context of event management

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Semester 2

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
A1 Monday 09:00-10:50 28-34, 36-41


Stream Days Times Weeks
A1 Wednesday 10:00-10:50 29, 31, 34, 38, 40