An introduction to the relationships between tourism destinations, management, planning and promotion. Considers strategies relating specifically to tourist destinations, including relationships between stakeholders and tourism organisations, and the role of tourism in regional development.
To stay competitive and relevant in today's global economy, tourism destinations need to be ethically and sustainably developed, which will ensure their viability in the long run. Developing a successful destination is not a haphazard process, but involves careful and strategic management and planning. This paper considers cutting-edge strategies related specifically to the management and development of tourism destinations in New Zealand and internationally. Students will learn to appreciate some of the key challenges of developing tourism destinations, such as gaining an understanding of complex relationships between various stakeholders and tourism destination organisations. Students will engage with tourism industry stakeholders in a regional destination to develop an operational tourism strategy.
|Paper title||Tourism Destination Development|
|Teaching period||First Semester|
|Domestic Tuition Fees (NZD)||$1,101.55|
|International Tuition Fees (NZD)||$5,026.17|
- More information link
- View more information on the Department of Tourism's website
- Teaching staff
- Paper Structure
Class discussion and course readings enable preparation for class.
- Competitiveness for destinations
- Destination development models
- Destination management organisations
- Destination auditing
- Destination branding and marketing
- Stakeholder analysis and community engagement
- Crisis and risk management for destinations
- Teaching Arrangements
One 100-minute lecture plus a 50-minute workshop each week
A one-day fieldtrip to a regional destination
- While there is no single, essential textbook for TOUR 418, there are a number of texts
that are likely to be very useful.
There will also be readings made available to students on Blackboard.
- Course outline
The course outline will be available on Blackboard at the start of the paper.
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Scholarship, Communication, Critical
thinking, Research, Teamwork.
View more information about Otago's graduate attributes.
- Learning Outcomes
- Students who successfully complete the paper will
- Be able to outline and critically evaluate the role of the destination within the broader tourism system, including an assessment of tourism destinations
- Understand the linkages between governmental and non-governmental tourism organisations and the broader tourism industry with respect to destination development and promotion
- Develop skill sets relating to the need for destination management strategy formulations and evaluations, including issues surrounding product development, markets, external elements and relationships, demand, and economic frameworks
- Be able to provide an understanding and appreciation of the role of promotions and promotional strategies and their application to the variety of organisations that comprise the New Zealand tourism industry
- Develop competencies in structuring problems relating to place promotion and identifying the opportunities and key variables that bear upon tactical and strategic promotional strategies and decisions
- Understand the relationship between promotional strategies and business strategies both in general and with specific reference to small- and medium-sized tourism business in New Zealand
- Appreciate the role of research in the evaluation of promotional and management and regional development strategies
- Develop a range of skills that will be useful for professionals. These will include problem solving, teamwork, conflict resolution, making presentations and negotiating