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TOUR426 Event Management

Event management as a social, cultural, economic and environmental phenomena and as an important aspect of international business and tourism, including the key concepts of events and event tourism and critical evaluation and financial appraisal of how these work in terms of economic development.

This course will help you understand the contribution of event management as a social, cultural, economic and environmental phenomena and as an important aspect of international business and tourism. You will be able to critically evaluate the key concepts of events and event tourism in the context of the study of events, tourism and professional practice. You will use case studies, expert opinions and professional profiles to critically evaluate and financially appraise how events and event tourism work in terms of economic development. Plus, you will gain valuable behind-the-scenes event management experience volunteering at an event of your choice in Dunedin.

Paper title Event Management
Paper code TOUR426
Subject Tourism
EFTS 0.1667
Points 20 points
Teaching period First Semester
Domestic Tuition Fees (NZD) $1,101.55
International Tuition Fees (NZD) $5,026.17

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Notes
May not be credited with TOUR 420 completed prior to 2018.
Eligibility

Students enrolled for taught master's or PGDip degrees and who did not complete TOUR 420 in the last 3 years.

Contact

tourism@otago.ac.nz

Teaching staff

Course Co-ordinator: Dr Willem Coetzee

Paper Structure

The main topics are:

  • Event stakeholders
  • Project management for events
  • Evaluation and assessment
Teaching Arrangements

One 2-hour lecture and one 1-hour lecture per week.

Textbooks

Highly Recommended Texts

1. Allen, J. O'Toole, W. Harris, R. McDonnell, I. (2011) Festival and special event management (5th edition). Hoboken N.J.: Wiley. Available on 3-day loan in the Central Library. (GT4890 F47 2011)

2. Finkel, R., Sharp, B. and Sweeney, M. (2019) Accessibility, inclusion, and diversity in critical event studies. Oxon, UK: Routledge. Available as an e-book in the library.

3. Getz, D. and Page, S. J. (2016) Event studies: Theory, research and policy for planned events (3rd edition). Oxon, UK: Routledge. Available on 3-day loan in the Central Library.

4. Silvers, J. R. (2008) Risk management for meetings and events. Oxford, UK: Butterworth Heinemann. Available as an e-book in the library.

5. Van der Wagen, L. (2007) Human resource management for events: Managing the workforce. Oxford, UK: Butterworth Heinemann. Available as an e-book in the library.

6. Walters, T. and Jepson, A. (2019) Marginalisation and Events. Oxon, UK: Routledge. Available as an e-book in the library.

Course outline

The course outline will be available on Blackboard at the start of the course.

Graduate Attributes Emphasised
Communication, Critical thinking, Cultural understanding, Research.
View more information about Otago's graduate attributes.
Learning Outcomes

After completing this paper, students will be able to

  •  Apply knowledge related to event management and project management for events.
  • Critically evaluate the key concepts of events and event tourism in the context of the study of events, tourism and professional practice.
  • Utilise case studies to critically evaluate and financially appraise how events and event tourism work in the real world.

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Timetable

First Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
A1 Monday 09:00-10:50 9-13, 19-22
Tuesday 09:00-09:50 9-12, 18-22