Event management as a social, cultural, economic and environmental phenomena and as an important aspect of international business and tourism, including the key concepts of events and event tourism and critical evaluation and financial appraisal of how these work in terms of economic development.
In this paper, you will learn to understand the events industry and the impacts associated with the industry. This hands-on paper recognises the major areas for advancing event knowledge and competitiveness, and we will critically evaluate the key concepts of events and event tourism. A case study approach will give you an expert opinion on the different types of events and their social, environmental and economic impacts and tensions. Together we will critically evaluate and financially appraise how events and event tourism work in the real world. You will be introduced to Project Management for Events and will get the opportunity to plan an event, volunteer at an event, and to reflect on your experiences. This is a practical event management paper but supported by recent research in the field.
|Paper title||Event Management|
|Teaching period||First Semester|
|Domestic Tuition Fees (NZD)||$1,079.88|
|International Tuition Fees (NZD)||$4,786.79|
- May not be credited with TOUR420 completed prior to 2018.
- Teaching Arrangements
One 2-hour lecture and one 1-hour lecture per week.
- More information link
- Teaching staff
Course Co-ordinator: Dr Trudie Walters
- Course outline
The course outline will be available on Blackboard at the start of the course.
Highly Recommended Texts
Getz, D. 2012. Event Tourism : Concepts, International Case Studies, and Research
- Allen, J. O'Toole, W. Harris, R. McDonnell, I. (2011). Festival and Special Event Management 5th Edition. Hoboken N.J. Wiley.
- Getz, D. (2012). Event Studies: Theory, research and policy for planned events. Oxford: Butterworth & Heinemann.
- Bladen, C. Kennell, J. Abson, E. Wilde, N. (2012). Events Management An Introduction. Oxon. Routledge.
- Van der Wagen, L. (2008). Human Resource Management for Events: managing the workforce. Oxford, UK: Butterworth Heinemann
- Silvers, J. R, (2008). Risk Management for Meetings and Events. Oxford, UK: Butterworth Heinemann
Students enrolled for taught master's or PGDip degrees and who did not complete TOUR 420 in the last 3 years.
- Learning Outcomes
After completing this paper, students will be able to
- Demonstrate an understanding of the terminology, definitions and theoretical models of the event industry.
- Assess and construct the event project plan.
- Understand the principles of event organising and stakeholder relationship and sustainability.
- Understand the management and operational implications of events.
- Critique and analyse management approaches for sustainable nature tourism.
- Paper Structure
The main topics are:
- Event typology
- Project Management for Events
- Evaluation and assessment
- Graduate Attributes Emphasised
- Communication, Critical thinking, Cultural understanding, Research.
View more information about Otago's graduate attributes.