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TOUR426 Event Management

Event management as a social, cultural, economic and environmental phenomena and as an important aspect of international business and tourism, including the key concepts of events and event tourism and critical evaluation and financial appraisal of how these work in terms of economic development.

In this paper, you will learn to understand the events industry and the impacts associated with the industry. This hands-on paper recognises the major areas for advancing event knowledge and competitiveness, and we will critically evaluate the key concepts of events and event tourism. A case study approach will give you an expert opinion on the different types of events and their social, environmental and economic impacts and tensions. Together we will critically evaluate and financially appraise how events and event tourism work in the real world. You will be introduced to Project Management for Events and will get the opportunity to plan an event, volunteer at an event, and to reflect on your experiences. This is a practical event management paper but supported by recent research in the field.

Paper title Event Management
Paper code TOUR426
Subject Tourism
EFTS 0.1667
Points 20 points
Teaching period First Semester
Domestic Tuition Fees (NZD) $1,079.88
International Tuition Fees (NZD) $4,786.79

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Notes
May not be credited with TOUR420 completed prior to 2018.
Teaching Arrangements

One 2-hour lecture and one 1-hour lecture per week.

Contact

tourism@otago.ac.nz

Teaching staff

Course Co-ordinator: Dr Trudie Walters

Course outline

The course outline will be available on Blackboard at the start of the course.

Textbooks

Highly Recommended Texts

Getz, D. 2012. Event Tourism : Concepts, International Case Studies, and Research
ISBN: 978-1-882345-60-1

Recommended Texts

  1. Allen, J. O'Toole, W. Harris, R. McDonnell, I. (2011). Festival and Special Event Management 5th Edition. Hoboken N.J. Wiley.
  2. Getz, D. (2012). Event Studies: Theory, research and policy for planned events. Oxford: Butterworth & Heinemann.
  3. Bladen, C. Kennell, J. Abson, E. Wilde, N. (2012). Events Management An Introduction. Oxon. Routledge.
  4. Van der Wagen, L. (2008). Human Resource Management for Events: managing the workforce. Oxford, UK: Butterworth Heinemann
  5. Silvers, J. R, (2008). Risk Management for Meetings and Events. Oxford, UK: Butterworth Heinemann
Eligibility

Students enrolled for taught master's or PGDip degrees and who did not complete TOUR 420 in the last 3 years.

Learning Outcomes

After completing this paper, students will be able to

  • Demonstrate an understanding of the terminology, definitions and theoretical models of the event industry.
  • Assess and construct the event project plan.
  • Understand the principles of event organising and stakeholder relationship and sustainability.
  • Understand the management and operational implications of events.
  • Critique and analyse management approaches for sustainable nature tourism.
Paper Structure

The main topics are:

  • Event typology
  • Project Management for Events
  • Evaluation and assessment
Graduate Attributes Emphasised
Communication, Critical thinking, Cultural understanding, Research.
View more information about Otago's graduate attributes.

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Timetable

First Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
A1 Monday 09:00-10:50 9-16, 18-22
Tuesday 09:00-09:50 9-16, 18-22