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Master of Marketing (MMart)

Apply for the Master of Marketing (MMart) through the Dunedin campus in 2022

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Overview

The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.

Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.

Starts February.

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Contact details

The Department of Marketing
Email marketing@otago.ac.nz

Subject area

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Programme requirements

Master of Marketing (MMart)

Papers

The 180 point programme of study shall consist of four compulsory papers:

  • MART 460 Research Methods (20 points)
  • MART 461 Marketing Theory (20 points)
  • MART 462 Advanced Marketing Analysis (20 points)
  • MART 501 Applied Project (40 points) or MART 580 Research Project (40 points)

Plus elective papers including at least two MART papers, to the equivalent of 80 points, from (20 points each): MART 448MART 463MART 464MART 466MART 467MART 468MART 469MART 470MART 475BSNS 401ENTR 411ENTR 415MANT 454.

Regulations for the Degree of Master of Marketing (MMart)

  1. Admission to the Programme

    1. Admission to the programme shall be subject to the approval of the Pro-Vice Chancellor (Commerce).
    2. Every applicant must either
      1. be a graduate and normally have achieved an average grade of B+ in the papers satisfying the final year major subject requirements for the degree, or
      2. have equivalent alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).
    3. In considering an applicant’s qualifications, regard will be given to the detail of the course of study followed to gain the qualification, as well as the applicant’s performance in the programme.

  2. Structure of the Programme

    1. Every programme of study shall consist of approved papers from the schedule of papers available for the degree of Master of Marketing to the value of 180 points.
    2. With prior approval from the Pro-Vice-Chancellor (Commerce), papers worth up to a maximum of 60 points in a relevant subject offered by another tertiary institution, may be granted transfer credit for equivalent paper(s) within the programme. Such credits will be considered on a case by case basis.
    3. A candidate shall, before commencing the investigation to be described in the applied or research project, secure the approval of the Programme Co-ordinator concerned for the proposed course of the investigation.

  3. Duration of the Programme

    1. A candidate must normally complete the requirements for the programme in 12 months of full-time study, and a part-time candidate within four years of commencing the Programme.
    2. Exceptions to the normal duration of a programme shall be permitted only with the approval of the Pro-Vice-Chancellor (Commerce).

  4. Withdrawal from the Programme

    Where a candidate withdraws from the programme after completing the prescribed papers, whether voluntarily or otherwise, the Pro-Vice-Chancellor (Commerce) may recommend the award of the Postgraduate Diploma in Commerce or determine which papers shall be credited towards the diploma.

  5. Examination of the Project

    1. The project manuscript shall normally be reviewed by two examiners, to be determined by the Programme Co-ordinator.
    2. Each examiner shall supply a written report and recommend a mark or grade on the basis of the final manuscript report as submitted.
    3. Where there is disagreement over a final result, an independent moderator determined by the Programme Co-ordinator shall arrive at a decision.

  6. Level of Award of the Degree

    The degree may be awarded with distinction or with credit.

  7. Variations

    The Pro-Vice-Chancellor (Commerce) may in exceptional circumstances approve a course of study which does not comply with these regulations.

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