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The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.
Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.
Master of Marketing (MMart)
Three compulsory papers (20 points each):
Four of the following elective papers, including at least two MART papers (20 points each):
Plus one of the following project papers (40 points each):
Regulations for the Degree of Master of Marketing (MMart)
Admission to the Programme
- Admission to the programme shall be subject to the approval of the Pro-Vice Chancellor (Commerce).
- Every applicant must either
- be a graduate and normally have achieved an average grade of B+ at 300-level, or
- have equivalent alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).
- No applicant will be admitted who has previously been awarded an honours degree or Postgraduate Diploma in Marketing.
Structure of the Programme
- The programme of study shall consist seven 20-point taught papers, together with a 40-point applied project or research project. (See table above).
- A candidate may be exempted from some of the required described on the basis of previous study , subject to the approval of the Pro-Vice-Chancellor (Commerce). Alternative papers will be required at an equivalent level of study.
- A candidate shall, before commencing the investigation to be described in the applied or research project, normally have achieved a B+ average in their coursework and secure the approval of the Head of the Department of Marketing for the topic, the supervisor(s) and the proposed course of the investigation.
- A candidate may not present an applied or research project that has previously been accepted for another degree.
- A candidate must pass both the papers and the applied or research project components.
Duration of the Programme
A full-time candidate will normally complete the requirements for the programme in 12 or 18 months of study. A part-time candidate will normally complete the requirements of the programme in 24 or 36 months of study.
Withdrawal from the Programme
- Candidates are normally expected to achieve a B+ average in their papers. A candidate whose paper results are not satisfactory may be required to withdraw from the programme.
- Where a candidate withdraws from the programme, whether voluntarily or otherwise, after completing the prescribed papers, the Pro-Vice-Chancellor (Commerce) may recommend the award of the Postgraduate Diploma in Commerce or determine which papers shall be credited towards the diploma.
Examination of Research or Applied Project
- The project shall normally be assessed by two examiners internal to the University of Otago, neither of whom is the candidate’s supervisor.
- Each examiner shall supply a written report and recommend a mark or grade on the basis of the project, as submitted, and an overall result.
- Where there is disagreement regarding the result, the Programme Director should so report to the Pro-Vice-Chancellor (Commerce) or nominee, who shall arrive at a decision after consulting a referee, who should normally be external to the Department of Marketing.
Level of Award of the Degree
The degree may be awarded with distinction or with credit.
The Pro-Vice-Chancellor (Commerce) may in exceptional circumstances approve a course of study which does not comply with these regulations.