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Study Sports Business at Otago

Runners going around the Clocktower

Apply for the Diploma for Graduates (DipGrad) through the Dunedin campus in 2023

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In recent years the sports industry in New Zealand and elsewhere, has grown exponentially and become increasingly business-orientated. Its development extends across many sectors of the economy from sports-oriented marketing, law and tourism, and event management to the personal fitness industry and athlete/sport management. There is a growing need for qualified managers for sport, recreation and leisure organisations and businesses - careers available to students who are enthusiastic about sport, and academically qualified in both business and sport-related subjects.

The University of Otago offers courses in the Schools of Business and Physical Education that provide strong business skills, business acumen, and a scholarly and practical understanding of sport, recreation and leisure, for graduates seeking careers in sports-related fields of business.

Sports Business is available as an endorsement for the Diploma for Graduates (DipGrad).

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Contact details


Programme Requirements

See the Diploma for Graduates page.

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Programme requirements

Diploma for Graduates (DipGrad) endorsed in Sports Business

Papers required

Note: With permission, LAWS 442 may be substituted for one of the elective papers. For further advice see here.

Note: Endorsement may require enrolment in papers totalling more than 120 points, depending on the extent of prior study in relevant subjects and whether the student wishes to be eligible for postgraduate study in the subject of endorsement.