Introduction
Design Services are here to help you create an effective piece of visual communication. We work with a range of marketing and production people within the University to help make that happen.
If you are not sure where to start talk to your division or school’s marketing adviser.
Fonts
The University uses fonts from the Open Sans family of fonts in the following way:
- Sub Headings – Open Sans Semi-Bold
- Pull quotes – Open Sans Light Italic
Open Sans is available as a free download from Google.
Download Open Sans from Google
Headings
Amsi Pro Condensed Bold is used as a header font on University of Otago publications and marketing collateral and is being phased in on University of Otago websites.
Body copy
The University uses Minion Pro regular at 8.5pt for the majority of its body copy. Open Sans is occasionally used as body copy for advertising and print collateral where the amount of copy is limited. Minion Pro is a licensed font and is not available to download for free. If you don’t have a license for Minion Pro you can purchase one.
Purchase a Minion Pro license
Use a free alternative
Supporting font
Bodoni STD Roman is a fourth font used by the University. It is often used as a header or sub-head font especially in postgraduate or more formal-type documents.
Purchase a Bodoni Roman licence
Use a free alternative
University of Otago PowerPoint templates
Download from the University of Otago Microsoft PowerPoint templates page
Brand guide
Please refer to our online brand guide for further assistance on the use of the University logo and brand elements.
