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New Zealand kids are visiting food outlets twice a day

Friday, 10 November 2017

Associate Professor Louise Signal, an EDOR member based at the University of Otago's Department of Public Health in Wellington, has found that New Zealand kids are visiting food outlets twice a day.

The findings were published in the international journal Social Science & Medicine and are part of the Kids’ Cam Study, in which children aged 11-13 years used wearable camera for four days, capturing what they saw every seven seconds.

On average children visited food retail outlets twice a day, spending 14 per cent of all their non-school time there. Visits to food retail outlets occured as often as sporting and outdoor recreation venue visits combined.

Given that one third of NZ children are overweight or obese, implementing healthy zones around schools that prevent junk food and alcohol sales and marketing would be an important step forward, says Professor Signal. Recent positive changes include local retailers refusing to sell junk food to children in school uniform. However more needs to be done.

“Community action and government leadership is needed to create healthy environments for our children,” says Associate Professor Louise Signal.

Read more about this study

Further information

Kids' Cam reveals extent of kids junk food advertising exposure, 10 October, 2017