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Fiona Zhang

Food Science

Fiona Zhang



Understanding Chinese consumer’s perception of freshness in orange juice

Supervised by Dr Miranda Mirosa, Dr Karen Lusk, Professor Indrawati Oey


Having completed an undergraduate degree in Biology, Beijing, China, Fiona made the move to Otago in 2012 to study Consumer Food Science. It was her interests in consumer research, sensory evaluation, and marketing related work that brought her to New Zealand and the Food Science Department.

Project Outline

Understanding Chinese consumer attitudes towards freshness in orange juice. A three-step master’s project using Napping and Q method.