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Associate Professor Miranda Mirosa

Miranda MirosaAssociate Professor
Kaiāwhina


Ph.D. (Otago), BCom Hons (Otago), BA (Otago), Certificate in International Business (Otaru, Japan)


Contact

Tel 479 7953 Ext 7953
Email miranda.mirosa@otago.ac.nz
Location Gregory 306

About

In her role as Senior Lecturer, Miranda is responsible for Co-ordinating the Consumer Food Science programme and is the Fourth Year Coordinator (Honours and Postgraduate Diplomas) for the Department of Food Science.

Miranda is an interdisciplinarian with a background in marketing and consumer behaviour. Her research aims to understand why people eat what they do, why they don't eat what they don't, and how we might best impact upon these choices to encourage people to choose quality, healthy and environmentally sustainable foods.

Miranda is active in research and consulting regularly in areas relating to food waste. She is currently involved in the WASTEMinz (the representative body of the waste and resource recovery sector in New Zealand) National Consumer Food Waste Reduction project.

Miranda established the University of Otago Food Waste Innovation Research Group (OUFWIRG) to focus on food waste. It brings together a range of social and pure scientists to discuss the challenges surrounding food waste and how to solve them. Scholarly collaborations are already resulting from the group.

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Teaching

Course Co-ordinator

Contributor to

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Research

Research Interests

  • Food loss and food waste (metrics, policy, behaviours, ethics, innovation)
  • Food security
  • Consumer behaviour and food choice
  • Sustainable food consumption
  • Cross cultural research on food preferences
  • Food safety and consumers’ perceptions of risk
  • Consumer perception and high value nutrition
  • The impact of food choice on consumers' health and wellness
  • Foodservice sustainability

Research Projects

I hold a Research Fellowship (funded by Ministry for Primary Industries & Ministry of Business, Innovation and Employment) in the area of Postharvest Loss and Food Waste.
This programme aims to:

  • enhance business-research-government partnerships through commercially meaningful research
  • complement existing or planned joint research programmes under the China-NZ Food Safety and Security Science Roadmap
  • support the APEC Food Security and Free Trade Area Asia Pacific work.

The Fellowship allows me to spend time in research institutes and with partner companies in China (3 months) as part of on-going programmes in food safety and security. The title of my research work is: “Willingness to pay for high value sustainable (no waste) products: Investigating Chinese consumer demand as a pull motivator to increase efficiencies in NZ’s food and beverage supply chains with regards to loss and waste”.

I am aligned with the Consumer Insights Panel work in the High Value Nutrition National Science Challenge.

I am a member of the New Zealand Food Safety Research Centre and a partner of the NZ-China Food Protection Network: a Collaborative Centre for Food Safety and Security and have a range of ongoing projects that relate to food safety and consumers’ perceptions of risk.

I am contributing to the 5-year APEC project ‘Strengthening Public-Private Partnership to Reduce Food Losses’ (in 2016 provided expert consultation at APEC meetings in Taipei and Peru). My key area of focus is retail and consumer food loss and waste.

I am successfully collaborating with Australian colleagues in the area of food waste resulting in a range of research outputs.

Postgraduate Supervision

Current Students

Hajar Mohamad (PhD) "Perceptions of weaning foods during pregnancy and after birth. A cross-cultural study of first time mothers."

Karyn Stein (PhD) "Maori women’s’ involvement with the food sovereignty movement."

Annesha Makhal "Retailers influence on consumer food waste"

Francesca Goodman-Smith (MSc), "Retail food waste"

Sunny Liu (MSc)

Previous Students

Amrita Doe (BAppSc(Hons) 2016), "Understanding consumer ‘out-of-home’ food waste practices in the hospitality sector: Identifying barriers and benefits to using flexible menu/ordering options and developing strategies to promote behaviour change."

Yi Ying (PGDipSci (CFSC), 2016), "Cross-cultural business-to-business communication: advice for New Zealand food exporters targeting Asia."

Sunny Liu (PGDipSci (CFSC) 2016), "Understanding consumers’ ‘out-of-home’ food waste practices in the hospitality sector: Identifying barriers and benefits to using ‘doggy bags’ and developing strategies to promote behaviour change."

PuiYee Lee (PhD, 2015) "Understanding Chinese consumers’ personal values towards New Zealand food products and the influence that these have on their food-related purchase decisions."

Rana Peniamina (PhD, 2015) "The impact of food hypersensitivity on quality of life."

Fiona Zhang (MAppSci, 2015)  "Chinese consumers’ freshness perceptions: A case study of orange juices."

Sharon Tang (MAppSci. 2014)  "Wine choice and consumer value: A means-end comparison of East Asian and Western consumers."

Chelsea Slobbe (MDiet, 2015) "Foodservice operations’ potential to foster “Environmental Literacy."

Hayley Horne (MDiet, 2015) "Evaluating the impact of a rescued food distribution programme in Dunedin."

David Reynolds (MA, 2015) "Engel’s law and food bank use."

Josephine Greer (MDiet, 2014) "Exploring foodservice localisation in a university foodservice setting."

Joanne Loh (MDiet, 2014) "The feasibility of reducing choice in residential colleges to improve the environmental impact of the food service."

Jessie Ross (MDiet, 2014) "Food waste in the production kitchen of an in-flight services provider in NZ."

Sharon Tang, (MAppSc, 2014) "Wine choice and consumer value: A means-end comparison of East Asian and Western consumers"

Sarah Goonan, (MDiet, 2013) "Improving the sustainability of food waste practices in New Zealand hospitals."

Stephanie Rigter, (BAppSc(Hons), 2014) "Exploring consumer attitudes to eating insects."

Leanne Aoake, (PGDipAppSci (CFSC), 2013) "Consumer food waste in the New Zealand context."
 
Ting (Fiona) Zhang, (PGDipAppSci (CFSC), 2013) "Consumer food waste in the Chinese context."

Mizuho Iizuka, (PGDipAppSci (CFSC), 2013) "Consumer food waste in the Japanese context."

Harriet Munro, (PGDipAppSci (CFSC), 2012) "Reducing food waste in student colleges: An investigation and trial."

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Publications

Lentz, G., Connelly, S., Mirosa, M., & Jowett, T. (2018). Gauging attitudes and behaviours: Meat consumption and potential reduction. Appetite. Advance online publication. doi: 10.1016/j.appet.2018.04.015

Mirosa, M., Liu, Y., & Mirosa, R. (2018). Consumers’ behaviors and attitudes toward doggy bags: Identifying barriers and benefits to promoting behavior change. Journal of Food Products Marketing, 24(5), 563-590. doi: 10.1080/10454446.2018.1472699

Mirosa, M., Yip, R., & Lentz, G. (2018). Content analysis of the ‘Clean Your Plate Campaign’ on Sina Weibo. Journal of Food Products Marketing, 24(5), 539-562. doi: 10.1080/10454446.2018.1472696

Stein, K., Mirosa, M., & Carter, L. (2018). Māori women leading local sustainable food systems. AlterNative, 14(2), 147-155. doi: 10.1177/1177180117753168

Mohamad, H., Mirosa, M., Bremer, P., & Oey, I. (2018). A qualitative study of Malaysian parents’ purchase intention of functional weaning foods using the theory of planned behavior. Journal of Food Products Marketing. Advance online publication. doi: 10.1080/10454446.2018.1512919

Journal - Research Article

Verstappen, J., Mirosa, M., & Thomson, C. (2018). Using the systems-practice framework to understand food allergen management practices at college catering operations: A qualitative study. Journal of the Academy of Nutrition & Dietetics, 118(3), 421-430. doi: 10.1016/j.jand.2017.05.017

Clarkson, C., Mirosa, M., & Birch, J. (2018). Potential of extracted Locusta migratoria protein fractions as value-added ingredients. Insects, 9(1), 20. doi: 10.3390/insects9010020

Mirosa, M., & Mangan-Walker, E. (2018). Young Chinese and functional foods for mobility health: Perceptions of importance, trust, and willingness to purchase and pay a premium. Journal of Food Products Marketing, 24(2), 216-234. doi: 10.1080/10454446.2017.1266555

Mirosa, M., Yip, R., & Lentz, G. (2018). Content analysis of the ‘Clean Your Plate Campaign’ on Sina Weibo. Journal of Food Products Marketing, 24(5), 539-562. doi: 10.1080/10454446.2018.1472696

Clarkson, C., Mirosa, M., & Birch, J. (2018). Consumer acceptance of insects and ideal product attributes. British Food Journal, 120(12), 2898-2911. doi: 10.1108/bfj-11-2017-0645

Andrews, L., Kerr, G., Pearson, D., & Mirosa, M. (2018). The attributes of leftovers and higher-order personal values. British Food Journal, 120(9), 1965-1979. doi: 10.1108/bfj-08-2017-0442

Mohamad, H., Mirosa, M., Bremer, P., & Oey, I. (2018). A qualitative study of Malaysian parents’ purchase intention of functional weaning foods using the theory of planned behavior. Journal of Food Products Marketing. Advance online publication. doi: 10.1080/10454446.2018.1512919

Mohamad, H., Mirosa, M., Bremer, P., & Oey, I. (2018). Parental attitudes toward weaning practices and weaning foods for health in Malaysia. British Food Journal. Advance online publication. doi: 10.1108/BFJ-01-2018-0031

Mirosa, M., Liu, Y., & Mirosa, R. (2018). Consumers’ behaviors and attitudes toward doggy bags: Identifying barriers and benefits to promoting behavior change. Journal of Food Products Marketing, 24(5), 563-590. doi: 10.1080/10454446.2018.1472699

Lentz, G., Connelly, S., Mirosa, M., & Jowett, T. (2018). Gauging attitudes and behaviours: Meat consumption and potential reduction. Appetite. Advance online publication. doi: 10.1016/j.appet.2018.04.015

Conner, T. S., Mirosa, M., Bremer, P., & Peniamina, R. (2018). The role of personality in daily food allergy experiences. Frontiers in Psychology, 9, 29. doi: 10.3389/fpsyg.2018.00029

Stein, K., Mirosa, M., & Carter, L. (2018). Māori women leading local sustainable food systems. AlterNative, 14(2), 147-155. doi: 10.1177/1177180117753168

Strack, M., Shephard, K., Jowett, T., Mogford, S., Skeaff, S., & Mirosa, M. (2017). Monitoring surveying students' environmental attitudes as they experience higher education in New Zealand. Survey Review. Advance online publication. doi: 10.1080/00396265.2017.1399526

Stein, K., Mirosa, M., & Carter, L. (2017). It’s not just about the destination, but also the journey: Reflections on research with Indigenous women food growers. Journal of Agriculture, Food Systems, and Community Development, 7(3), 105-122. doi: 10.5304/jafscd.2017.073.003

Shephard, K., Bourk, M., Mirosa, M., & Dulgar, P. (2017). What global perspective does our university foster in our students? Environmental Education Research, 23(3), 398-414. doi: 10.1080/13504622.2015.1126806

Lee, P. Y., Kebede, B. T., Lusk, K., Mirosa, M., & Oey, I. (2017). Investigating consumers' perception of apple juice as affected by novel and conventional processing technologies. International Journal of Food Science & Technology, 52(12), 2564-2571. doi: 10.1111/ijfs.13542

Slobbé, C., Mirosa, M., & Thomson, C. (2017). University foodservices’ potential for providing environmental education to students. Nutrition & Dietetics, 74(2), 191-199. doi: 10.1111/1747-0080.12334

Shephard, K., Brown, K., Connelly, S., Hall, M., Harraway, J., Martin, J., Mirosa, M., Payne-Harker, H., Payne-Harker, N., Rock, J., … Stoddard, I. (2017). Empowering students in higher-education to teach and learn. New Zealand Journal of Educational Studies, 52(1), 41-55. doi: 10.1007/s40841-016-0072-x

Pearson, D., Mirosa, M., Andrews, L., & Kerr, G. (2017). Reframing communications that encourage individuals to reduce food waste. Communication Research & Practice, 3(2), 137-154. doi: 10.1080/22041451.2016.1209274

Lee, P. Y., Lusk, K., Mirosa, M., & Oey, I. (2016). Effect of information on Chinese consumers’ acceptance of thermal and non-thermal treated apple juices: A study of young Chinese immigrants in New Zealand. Food Quality & Preference, 48, 118-129. doi: 10.1016/j.foodqual.2015.09.002

Greer, J., Mirosa, M., & Spence, H. (2016). Understanding stakeholder viewpoints for foodservice localization: The potential of the leadership viewpoint. Journal of Foodservice Management & Education, 10(1), 8-15. Retrieved from http://fsmec.org/journal

Zhang, T., Lusk, K., Mirosa, M., & Oey, I. (2016). Understanding young immigrant Chinese consumers’ freshness perceptions of orange juices: A study based on concept evaluation. Food Quality & Preference, 48, 156-165. doi: 10.1016/j.foodqual.2015.09.006

Mirosa, M., & Tang, S. (2016). An exploratory qualitative exploration of the personal values underpinning Taiwanese and Malaysians’ wine consumption behaviors. Beverages, 2(1), 2. doi: 10.3390/beverages2010002

Mirosa, M., Munro, H., Mangan-Walker, E., & Pearson, D. (2016). Reducing waste of food left on plates: Interventions based on means-end chain analysis of customers in foodservice sector. British Food Journal, 118(9), 2326-2343. doi: 10.1108/BFJ-12-2015-0460

Peniamina, R. L., Mirosa, M., Bremer, P., & Conner, T. S. (2016). The stress of food allergy issues in daily life. Psychology & Health, 31(6), 750-767. doi: 10.1080/08870446.2016.1143945

Reynolds, C. J., Mirosa, M., & Clothier, B. (2016). New Zealand’s food waste: Estimating the tonnes, value, calories and resources wasted. Agriculture, 6(1), 9. doi: 10.3390/agriculture6010009

Mirosa, M., Mainvil, L., Horne, H., & Mangan-Walker, E. (2016). The social value of rescuing food, nourishing communities. British Food Journal, 118(12), 3044-3058. doi: 10.1108/BFJ-04-2016-0149

Mirosa, M., Loh, J., & Spence, H. (2016). The possibilities of reducing food choice to improve the performance of college foodservices. Journal of the Academy of Nutrition & Dietetics, 116(7), 1163-1171. doi: 10.1016/j.jand.2015.12.019

Lee, P. Y., Lusk, K., Mirosa, M., & Oey, I. (2015). An attribute prioritization-based segmentation of the Chinese consumer market for fruit juice. Food Quality & Preference, 46, 1-8. doi: 10.1016/j.foodqual.2015.06.016

Shephard, K., Harraway, J., Lovelock, B., Mirosa, M., Skeaff, S., Slooten, L., Strack, M., Furnari, M., Jowett, T., & Deaker, L. (2015). Seeking learning outcomes appropriate for 'education for sustainable development' and for higher education. Assessment & Evaluation in Higher Education, 40(6), 855-866. doi: 10.1080/02602938.2015.1009871

Lee, P. Y., Lusk, K., Mirosa, M., & Oey, I. (2015). Effect of information on Chinese consumers’ perceptions and purchase intention for beverages processed by High Pressure Processing, Pulsed-Electric Field and Heat Treatment. Food Quality & Preference, 40(Part A), 16-23. doi: 10.1016/j.foodqual.2014.08.006

Goonan, S., Mirosa, M., & Spence, H. (2015). Systems-practice framework: An integrated approach for foodservice management. Nutrition & Dietetics, 72(1), 81-90. doi: 10.1111/1747-0080.12114

Anderson, K., & Mirosa, M. (2014). Revealing barriers to healthier fast food consumption choices. British Food Journal, 116(5), 821-831. doi: 10.1108/BFJ-11-2012-0269

Peniamina, R. L., Bremer, P., Conner, T. S., & Mirosa, M. (2014). Understanding the needs of food-allergic adults. Qualitative Health Research, 24(7), 933-945. doi: 10.1177/1049732314539733

Morrissey, J. E., Mirosa, M., & Abbott, M. (2014). Identifying transition capacity for agri-food regimes: Application of the multi-level perspective for strategic mapping. Journal of Environmental Policy & Planning, 16(2), 281-301. doi: 10.1080/1523908X.2013.845521

Lee, P. Y., Lusk, K., Mirosa, M., & Oey, I. (2014). The role of personal values in Chinese consumers’ food consumption decisions: A case study of healthy drinks. Appetite, 73, 95-104. doi: 10.1016/j.appet.2013.11.001

Goonan, S., Mirosa, M., & Spence, H. (2014). Getting a taste for food waste: A mixed methods ethnographic study into hospital food waste before patient consumption conducted at three New Zealand foodservice facilities. Journal of the Academy of Nutrition & Dietetics, 114(1), 63-71. doi: 10.1016/j.jand.2013.09.022

Peniamina, R., Bremer, P., Conner, T. S., & Mirosa, M. (2014). The food allergy journey: Understanding the lived experiences of food-allergic consumers as a pathway towards improving their wellbeing. Journal of Research for Consumers, 25, 20-52.

Mirosa, M., Lawson, R., & Gnoth, D. (2013). Linking personal values to energy-efficient behaviors in the home. Environment & Behavior, 45(4), 455-475. doi: 10.1177/0013916511432332

Mirosa, M., & Lawson, R. (2012). Revealing the lifestyles of local food consumers. British Food Journal, 114(6), 816-825. doi: 10.1108/00070701211234345

Stephenson, J., Lawson, R., Carrington, G., Barton, B., Thorsnes, P., & Mirosa, M. (2010). The practice of interdisciplinarity. International Journal of Interdisciplinary Social Sciences, 5(7), 271-282.

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