Coordinator: Dr Miranda Mirosa
Teaching Staff: Dr Miranda Mirosa and guest lecturers
Eligibility: Both Food Science (FOSC) and Consumer Food Science (CFSC)
This module provides an in-depth look at the food and beverage sector in China and Taiwan from a New Zealand export perspective. In order to maximise New Zealand’s export returns, our products and marketing strategies must resonate with the cultural needs and wants of the overseas target markets. Thus, the overall aim of this module is for students to be conversant in the major factors and trends influencing consumer food choice in these two key export markets.
The module draws on expertise and knowledge from Consumer Food Science, Food Science, International Business, Politics and Asian Cultural and Language Studies, to provide an exciting interdisciplinary review of food consumption-related issues in this part of the world.
- Market overview.
- Understanding New Zealand’s trade relationships with China and Taiwan and what this means for our food and beverage exporting businesses.
- Consumer behaviour and food and beverage preferences in these key export markets.
- Trends for credence attributes in food and beverages in key markets.
- Cultural competence – doing business in Asia.
- Case studies of NZ businesses’ exporting experiences.
- Emerging market opportunities for New Zealand food and beverages.
- 1 week intensive course, Semester TBC
- Practical workshops
- Student-led journal club sessions
This module is worth 50% of a 20 credit paper, as follows;
- Written assignment – 30%
- Written exam (1hr) - 20%