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Health Sciences profile

Professor Janet Hoek

Position

Professor of Public Health and Co-Director ASPIRE 2025

DepartmentDepartment of Public Health (Wellington)
QualificationsBA(Hons - first class), MA(Distinction), Dip.Bis.Admin(Distinction), PhD
Research summaryJanet’s research tests measures designed to achieve the Government's Smokefree 2025 goal

Research

Janet Hoek is a Professor of Public Health at the University of Otago, Wellington. She gained a first class honours degree and a master's with distinction in English Literature, and later completed a postgraduate diploma in marketing and a PhD examining question wording effects in surveys. She was a Professor of Marketing from 2003 until 2019, when she became a Professor of Public Health.

Janet is Co-Director of ASPIRE 2025, a University of Otago Research Centre whose members undertake research supporting the Government’s smokefree 2025 goal. Her research examines how policy measures could more effectively reduce the appeal, availability and accessibility of tobacco products.

She has led several Health Research Council projects and is currently PI of the Whakahā o Te Pā Harakeke programme and co-PI of a project exploring roll-your-own tobacco use. She also leads a Royal Society Marsden funded grant exploring smoking to vaping transitions and previously led a Marsden project examining claims smoking is an "informed choice". She is currently mentoring a Marsden Fast start recpient examining tobacco industry claims of transformation. In total, she has received approximately $10 million in research funding as PI or co-PI.

Her work informed legislation on plain (or standardised) packaging and on-pack tobacco warnings within New Zealand and internationally. She is currently examining users’ experiences of tobacco products, including ritualistic behaviours associated with roll-your-own tobacco and has undertaken several studies into uptake and use of electronic nicotine delivery systems (ENDS or vapes).

Janet has received several awards for her research, including the Australian and New Zealand Marketing Academy Best Overall Conference paper Award on three separate occasions. She has also received several awards recognising her excellence as a reviewer. She is an Associate Editor of the Journal of Public Policy and Marketing, and Drug and Alcohol Review, and serves on the Editorial Review Boards of several other journals, including Tobacco Control. She also serves on several NGO and government advisory groups and was Deputy Chair of the PBRF Business and Economics panel in 2018.

Janet has received a Fulbright Award and in 2019 was a Fellow of the Institute of Advanced Study, Durham University. She has also held visiting positions at the University of California San Francisco and the University of Edinburgh. In 2009, she was made a Distinguished Member of the Australian and New Zealand Marketing Academy; in 2021 she was elected a Fellow of the Society for Research into Nicotine and Tobacco.

Publications

Haggart, K., Hoek, J., & Blank, M.-L. (2020). Flavour capsule variants' performance in a "dark market": Implications for standardised packaging. Nicotine & Tobacco Research, 22(5), 853-856. doi: 10.1093/ntr/nty158

Gendall, P., Hoek, J., & Gendall, K. (2018). Evaluating the emotional impact of warning images on young adult smokers and susceptible non-smokers. Journal of Health Communication, 23(3), 291-298. doi: 10.1080/10810730.2018.1440332

Robertson, L., Hoek, J., Blank, M.-L., Richards, R., Ling, P., & Popova, L. (2019). Dual use of electronic nicotine delivery systems (ENDS) and smoked tobacco: A qualitative analysis. Tobacco Control, 28(1), 13-19. doi: 10.1136/tobaccocontrol-2017-054070

Blank, M.-L., Hoek, J., George, M., Gendall, P., Conner, T. S., Thrul, J., … Langlotz, T. (2019). An exploration of smoking-to-vaping transition attempts using a "smart" electronic nicotine delivery system. Nicotine & Tobacco Research, 21(10), 1339-1346. doi: 10.1093/ntr/nty093

Gendall, P., Eckert, C., Hoek, J., & Louviere, J. (2018). Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers. Tobacco Control, 27(5), 519-525. doi: 10.1136/tobaccocontrol-2017-053719

Haggart, K., Hoek, J., & Blank, M.-L. (2020). Flavour capsule variants' performance in a "dark market": Implications for standardised packaging. Nicotine & Tobacco Research, 22(5), 853-856. doi: 10.1093/ntr/nty158

Journal - Research Other

Gendall, P., Hoek, J., & Gendall, K. (2018). Evaluating the emotional impact of warning images on young adult smokers and susceptible non-smokers. Journal of Health Communication, 23(3), 291-298. doi: 10.1080/10810730.2018.1440332

Journal - Research Article

Robertson, L., Hoek, J., Blank, M.-L., Richards, R., Ling, P., & Popova, L. (2019). Dual use of electronic nicotine delivery systems (ENDS) and smoked tobacco: A qualitative analysis. Tobacco Control, 28(1), 13-19. doi: 10.1136/tobaccocontrol-2017-054070

Journal - Research Article

Blank, M.-L., Hoek, J., George, M., Gendall, P., Conner, T. S., Thrul, J., … Langlotz, T. (2019). An exploration of smoking-to-vaping transition attempts using a "smart" electronic nicotine delivery system. Nicotine & Tobacco Research, 21(10), 1339-1346. doi: 10.1093/ntr/nty093

Journal - Research Article

Gendall, P., Eckert, C., Hoek, J., & Louviere, J. (2018). Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers. Tobacco Control, 27(5), 519-525. doi: 10.1136/tobaccocontrol-2017-053719

Journal - Research Article

Gray, R. J., Hoek, J., & Edwards, R. (2016). A qualitative analysis of 'informed choice' among young adult smokers. Tobacco Control, 25, 46-51. doi: 10.1136/tobaccocontrol-2014-051793

Journal - Research Article

Gendall, P., Hoek, J., Thomson, G., Edwards, R., Pene, G., Gifford, H., … McCool, J. (2011). Young adults' interpretations of tobacco brands: Implications for tobacco control. Nicotine & Tobacco Research, 13(10), 911-918. doi: 10.1093/ntr/ntr094

Journal - Research Article

Hoek, J., Gifford, H., Pirikahu, G., Thomson, G., & Edwards, R. (2010). How do tobacco retail displays affect cessation attempts? Findings from a qualitative study. Tobacco Control, 19(4), 334-337. doi: 10.1136/tc.2009.031203

Journal - Research Article

Burton, S., Hoek, J., Nesbit, P., & Khan, A. (2015). “Smoking is bad, it's not cool…yet I'm still doing it”: Cues for tobacco consumption in a ‘dark’ market. Journal of Business Research, 68(10), 2067-2074. doi: 10.1016/j.jbusres.2015.03.004

Journal - Research Article

Wan, X., Ma, S., Hoek, J., Yang, J., Wu, L., Zhou, J., & Yang, G. (2012). Conflict of interest and FCTC implementation in China. Tobacco Control, 21, 412-415. doi: 10.1136/tc.2010.041327

Journal - Research Article

Healey, B., Hoek, J., Wilson, N., Thomson, G., Taylor, S., & Edwards, R. (2015). Youth exposure to in-vehicle second-hand smoke and their smoking behaviours: Trends and associations in repeated national surveys (2006-2012). Tobacco Control, 24(2), 146-152. doi: 10.1136/tobaccocontrol-2013-051124

Journal - Research Article

Maubach, N., Hoek, J. A., Edwards, R., Gifford, H., Erick, S., & Newcombe, R. (2013). 'The times are changing': New Zealand smokers' perceptions of the tobacco endgame. Tobacco Control, 22(6), 395-400. doi: 10.1136/tobaccocontrol-2011-050398

Journal - Research Article

Hoek, J., Wilson, N., Allen, M., Edwards, R., Thomson, G., & Li, J. (2010). Lessons from New Zealand's introduction of pictorial health warnings on tobacco packaging. Bulletin of the World Health Organization, 88(11), 861-866. doi: 10.2471/BLT.10.076695

Journal - Research Article

Wilson, N., Weerasekera, D., Hoek, J., Li, J., & Edwards, R. (2010). Increased smoker recognition of a national quitline number following introduction of improved pack warnings: ITC Project New Zealand. Nicotine & Tobacco Research, 12(Suppl. 1), S72-S77. doi: 10.1093/ntr/ntq092

Journal - Research Article

Hoek, J. A., Hoek-Sims, A., & Gendall, P. (2013). A qualitative exploration of young adult smokers' responses to novel tobacco warnings. BMC Public Health, 13, 609. doi: 10.1186/1471-2458-13-609

Journal - Research Article

Whyte, G., Gendall, P., & Hoek, J. (2014). Advancing the retail endgame: Public perceptions of retail policy interventions. Tobacco Control, 23, 160-166. doi: 10.1136/tobaccocontrol-2013-051065

Journal - Research Article

Healey, B., Hoek, J., & Edwards, R. (2014). Posting behaviour patterns in an online smoking cessation social network: Implications for intervention design and development. PLoS ONE, 9(9), e106603. doi: 10.1371/journal.pone.0106603

Journal - Research Article

Jaine, R., Healey, B., Edwards, R., & Hoek, J. (2015). How adolescents view the tobacco endgame and tobacco control measures: Trends and associations in support among 14-15 year olds. Tobacco Control, 24(5), 449-454. doi: 10.1136/tobaccocontrol-2013-051440

Journal - Research Article

Gendall, P., Hoek, J., Edwards, R., & McCool, J. (2012). A cross-sectional analysis of how young adults perceive tobacco brands: Implications for FCTC signatories. BMC Public Health, 12, 796. doi: 10.1186/1471-2458-12-796

Journal - Research Article

McCool, J., Webb, L., Cameron, L. D., & Hoek, J. (2012). Graphic warning labels on plain cigarette packs: Will they make a difference to adolescents? Social Science & Medicine, 74(8), 1269-1273. doi: 10.1016/j.socscimed.2011.12.043

Journal - Research Article

Hoek, J., & Dewhirst, T. (2012). The meaning of "light" and "ultralight" cigarettes: A Commentary on Smith, Stutts, and Zank. Journal of Public Policy & Marketing, 31(2), 223-231. doi: 10.1509/jppm.11.142

Journal - Research Article

McCool, J., Hoek, J., Edwards, R., Thomson, G., & Gifford, H. (2013). Crossing the smoking divide for young adults: Expressions of stigma and identity among smokers and nonsmokers. Nicotine & Tobacco Research, 15(2), 552-556. doi: 10.1093/ntr/nts136

Journal - Research Article

Maubach, N., Hoek, J., & Mather, D. (2014). Interpretive front-of-pack nutrition labels: Comparing competing recommendations. Appetite, 82, 67-77. doi: 10.1016/j.appet.2014.07.006

Journal - Research Article

Gendall, P., Hoek, J., Marsh, L., Edwards, R., & Healey, B. (2014). Youth tobacco access: Trends and policy implications. BMJ Open, 4(4), e004631. doi: 10.1136/bmjopen-2013-004631

Journal - Research Article

McLean, R., Hoek, J., & Hedderley, D. (2012). Effects of alternative label formats on choice of high- and low-sodium products in a New Zealand population sample. Public Health Nutrition, 15(5), 783-791. doi: 10.1017/s1368980011003508

Journal - Research Article

Robertson, L., McGee, R., Marsh, L., & Hoek, J. (2015). A systematic review on the impact of point-of-sale tobacco promotion on smoking. Nicotine & Tobacco Research, 17(1), 2-17. doi: 10.1093/ntr/ntu168

Journal - Research Article

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