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MFCO220 Writing for the Media

Provides students with writing skills across a range of media, with an emphasis on cross-platform, non-fiction writing. The conventions and creative roles involved in producing media texts are interrogated.

Digital technologies and social media have transformed journalism and news reporting practices. This paper will provide you with the writing and production skills to produce news stories across a range of different media, including online news blogs, print media and radio. You will learn to interrogate the workings of news media and examine how news generates social and cultural meanings about what is considered newsworthy. You will also learn the conventions and creativity involved in producing new forms of news media. This paper will help you develop a greater appreciation of the complexity and importance of online news media and empower you to produce ethical and critically informed news.

Paper title Writing for the Media
Paper code MFCO220
Subject Media, Film and Communication
EFTS 0.15
Points 18 points
Teaching period Semester 1 (On campus)
Domestic Tuition Fees (NZD) $955.05
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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MFCO 101 or MFCO 102 or MFCO 103
Schedule C
Arts and Music
May not be credited together with MFCO230 Special Topic: Writing for the Media passed in 2012, 2013, or 2014.
Teaching staff

Convenor and Lecturer: Dr Olivier Jutel

Paper Structure

This paper is structured around a practical and theoretical engagement with different types of media forms:

  • News blogs
  • Lifestyle blogs
  • Press releases
  • Feature articles
  • Podcasts


  • News blog: 15%
  • Lifestyle blog: 15%
  • Press release: 10%
  • Feature article and podcast: 60%
Teaching Arrangements

1-hour lecture once per week
2-hour tutorial once per week


Course reader available on Blackboard.

Course outline

View a sample course outline for MFCO 220

Graduate Attributes Emphasised
Lifelong learning, Communication, Critical thinking, Cultural understanding, Ethics, Research, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

Students who successfully complete this paper will:

  • Develop competencies in producing a range of news media texts, with an emphasis on online, print and radio news
  • Develop critical skills in examining the social and cultural meanings of news
  • Gain an ethical understanding of the issues surrounding the production, dissemination and consumption of news media texts

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Semester 1

Teaching method
This paper is taught On Campus
Learning management system

Computer Lab

Stream Days Times Weeks
Attend one stream from
A1 Thursday 10:00-11:50 9-14, 16-22
A2 Wednesday 16:00-17:50 9-14, 16-22
A3 Tuesday 16:00-17:50 9-14, 16, 18-22
A4 Thursday 16:00-17:50 9-14, 16-22


Stream Days Times Weeks
A1 Monday 14:00-14:50 9-14, 16-22