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MFCO318 Indigenous Media

The media's role in colonisation; the representation and stereotyping of minorities, specifically indigenous minorities; and discussion of native/indigenous peoples' portrayals of themselves.

'Indigenous' is a term constructed through media; this paper explores how we know Indigenous identity and culture through a variety of media, including memes, GIFs, video games, news, films and television shows featuring Indigenous content.

This paper examines how 'Indigeneity' is constructed, negotiated and challenged in a variety of media. The paper looks at the role of media in justifying settler colonisation, as well as how Indigenous peoples across the globe have used media to challenge colonialism and racial stereotyping. We discuss the differences in Indigenous- versus non-Indigenous-produced media and the ethical, cultural and political implications of this. Indigenous Media covers a broad definition of Indigenous media content as inclusive of Indigenous Australians and Canadians, Māori, Pacific Islander and Native peoples of the Americas and Europe.

Paper title Indigenous Media
Paper code MFCO318
Subject Media, Film and Communication
EFTS 0.1500
Points 18 points
Teaching period Not offered in 2019
Domestic Tuition Fees (NZD) $886.35
International Tuition Fees (NZD) $3,766.35

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18 200-level MFCO or FIME points
Schedule C
Arts and Music
May not be credited together with FIME 310 passed in 2007 or 2008.
Teaching staff
Paper Co-ordinator and Lecturer: Dr Holly Randell-Moon
Paper Structure
This paper is structured according to four modules:
  • Media's role in the construction of 'Indigeneity' and 'Indigenous' identity
  • Media and settler colonisation
  • The representation and stereotyping of minorities, specifically indigenous minorities
  • Indigenous-produced media
  • Creative exercise: 20%
  • Class participation: 10%
  • Critical review: 25%
  • Annotated bibliography: 5%
  • Take-home exam: 40%
Teaching Arrangements
One 2-hour lecture per week
One 1-hour tutorial per week
Course reader
Graduate Attributes Emphasised
Global perspective, Critical thinking, Cultural understanding, Ethics, Self-motivation, Communication, Information literacy, Research.
View more information about Otago's graduate attributes.
Learning Outcomes
Students who successfully complete the paper should be able to:
  • Understand the historical background to Indigenous- and non-Indigenous-produced media
  • Critically identify racial stereotyping in representations of Indigeneity across a variety of media
  • Discuss major trends in Indigenous-produced media
  • Analyse media using a variety of critical approaches developed by Indigenous scholars and thinkers
  • Develop Indigenous media with an awareness of the ethical, cultural and political implications of media representations of Indigeneity

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Not offered in 2019

Teaching method
This paper is taught On Campus
Learning management system