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An examination of the interrelationships between sport and media and culture. The focus is on the production, representation, consumption and regulation of sport and the media at the local and global levels.

This paper explores how sport is produced, sponsored, represented, consumed and regulated. Key questions include: Who really owns sport? Why do advertisers and marketers use sport as a vehicle to promote their brands? How does the media represent female athletes? Do sport mega-events really improve a nation's economy and benefit everyday citizens?

Paper title Sport Media
Paper code SPEX315
Subject Sport, Physical Education and Exercise
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $917.85
International Tuition Fees (NZD) $4,820.40

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Prerequisite
SPEX 208 or PHSE 206 or 54 points from Arts and Music and/or Commerce Schedule C
Schedule C
Arts and Music, Commerce, Science
Eligibility

Suitable for students interested in the socio-cultural dimensions of sport.

Contact

steve.jackson@otago.ac.nz

Teaching staff

Lecturer: Professor Steve Jackson

Paper Structure

Internal Assessment: 50%
Final Examination: 50%

Teaching Arrangements

One 2-hour lecture per week
One 1-hour tutorial per week

Textbooks

There is no compulsory textbook. A reading list will be provided with most readings available via Blackboard or electronically through the Central Library. 

Graduate Attributes Emphasised
Global perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Research, Self-motivation.
View more information about Otago's graduate attributes.
Learning Outcomes

On completing the paper students will have:

  • Gained an appreciation of the power of the media to shape, represent and reproduce our social reality.
  • Gained an understanding of how the media influences sport and how sport influences the media.
  • Gained an understanding of how sport media is produced, represented, consumed and regulated.
  • Gained an understanding of how the sport-media complex influences global sport mega-events, social identities, and the development of new technologies.
  • Gained an understanding of the politics and disjunctures that emerge when global forces meet local cultures.
  • Developed a basic sense of media literacy - that is, skills for reading, understanding and resisting media.

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Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
A1 Thursday 09:00-11:50 28-34, 36-41

An examination of the interrelationships between sport and media and culture. The focus is on the production, representation, consumption and regulation of sport and the media at the local and global levels.

This paper explores how sport is produced, sponsored, represented, consumed and regulated. Key questions include: Who really owns sport? Why do advertisers and marketers use sport as a vehicle to promote their brands? How does the media represent female athletes? Do sport mega-events really improve a nation's economy and benefit everyday citizens?

Paper title Sport Media
Paper code SPEX315
Subject Sport, Physical Education and Exercise
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees Tuition Fees for 2020 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Prerequisite
SPEX 208 or PHSE 206 or 54 points from Arts and Music and/or Commerce Schedule C
Schedule C
Arts and Music, Commerce, Science
Eligibility

Suitable for students interested in the socio-cultural dimensions of sport.

Contact

steve.jackson@otago.ac.nz

Teaching staff

Lecturer: Professor Steve Jackson

Paper Structure

Internal Assessment: 50%
Final Examination: 50%

Teaching Arrangements

One 2-hour lecture per week
One 1-hour tutorial per week

Textbooks

There is no compulsory textbook. A reading list will be provided with most readings available via Blackboard or electronically through the Central Library. 

Graduate Attributes Emphasised
Global perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Research, Self-motivation.
View more information about Otago's graduate attributes.
Learning Outcomes

On completing the paper students will have:

  • Gained an appreciation of the power of the media to shape, represent and reproduce our social reality.
  • Gained an understanding of how the media influences sport and how sport influences the media.
  • Gained an understanding of how sport media is produced, represented, consumed and regulated.
  • Gained an understanding of how the sport-media complex influences global sport mega-events, social identities, and the development of new technologies.
  • Gained an understanding of the politics and disjunctures that emerge when global forces meet local cultures.
  • Developed a basic sense of media literacy - that is, skills for reading, understanding and resisting media.

^ Top of page

Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
A1 Thursday 09:00-11:50 28-34, 36-41