Introduction to the management of tourism destinations. Includes an examination of accessibility and supply within the tourism system, demand forecasting and crisis management, stakeholder relations, strategic planning, promotion, evaluation and issues of sustainability.
This paper provides practical opportunities to engage with the external tourism sector. A highlight is the three-day, compulsory field trip, which enables the class to learn from the experience of tourism operators and planners at a destination. The resulting class assessments further this practical component. This preparation provides you with the preliminary knowledge and skills to pursue a career that will lead to tourism development and planning roles upon completion of the degree.
|Paper title||Destination Management|
|Teaching period||First Semester|
|Domestic Tuition Fees (NZD)||$846.30|
|International Tuition Fees (NZD)||$4,073.10|
- TOUR 101 or TOUX 101
- TOUR 212
- Schedule C
- More information link
- View more information on the Department of Tourism's website
- Teaching staff
Course Co-ordinator: Dr Willem Coetzee
- Paper Structure
Weekly lectures with fortnightly tutorials and the field trip enable students to engage in the content.
Class discussion and course readings enable preparation for class.
Lectures and tutorials explore:
- Relevant legislation
- The role of governing organisations
- Destination development models
- Common issues and impacts
- Planning frameworks and management techniques for engaging communities
- Mitigating impacts
- Raising destination awareness
- Teaching Arrangements
Two 50-minute lectures per week and fortnightly tutorials.
- While there is no single, essential textbook for TOUR 219, there are a number of texts
that are likely to be very useful.
There will also be readings made available to students on Blackboard.
- Course outline
The course outline will be available on Blackboard at the start of the paper.
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Lifelong learning, Critical thinking,
View more information about Otago's graduate attributes.
- Learning Outcomes
- Students who successfully complete the paper will
- Be able to assess the applicability of tourism planning techniques to tourism at various scales and understand and apply strategic development planning processes
- Be able to assess government, industry and other stakeholder roles and responsibilities in tourism destination planning at various scales
- Understand the application of relevant legislation to tourism development and planning in New Zealand
- Understand the impacts of tourism upon natural systems, local communities and society and how they can be managed
- Understand the role of tourism in regional economic development and how the economic benefits of tourism may be maximised
- Be able to address visitor-management principles and impact-mitigating strategies associated with the tourism sector