Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

TOUR305 Tourism Product Development

An introduction to the development of new tourism products, related market research, visitor management, guiding, and interpretation. Theory-driven assignments draw on real life tourism management tasks.

Developing new tourism products and enriching existing ones is exciting. This paper provides opportunities to work individually and in groups on producing tourism products that are innovative, imaginative and practicable. The teaching is student-centred and combines formal content and experiential learning. The project assignment simulates the kind of task commonly encountered when working in consultancy firms. Completing this paper provides students with useful skills and is a great preparation for employment after graduation.

Paper title Tourism Product Development
Paper code TOUR305
Subject Tourism
EFTS 0.15
Points 18 points
Teaching period Semester 2 (On campus)
Domestic Tuition Fees (NZD) $912.00
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

54 200-level points
Schedule C
Teaching staff

Dr Julia Albrecht

Teaching Arrangements

One 2-hour lecture weekly and five tutorials.


Textbooks are not required for this paper. Readings for this course are made available via eReserve.

Course outline

The course outline will be available on Blackboard at the start of the paper.

Graduate Attributes Emphasised
Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Information literacy.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, you should be able to develop tourism products and services that are relevant, meaningful and marketable.

^ Top of page


Semester 2

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
A1 Tuesday 11:00-12:50 28-34, 36-41


Stream Days Times Weeks
Attend one stream from
A1 Tuesday 09:00-09:50 29, 31, 33, 36, 38, 40
A2 Wednesday 12:00-12:50 29, 31, 33, 36, 38, 40