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Tara McLeod

Letterpress Typography

Auckland: The Pear Tree Press, 2003. Stk. Z 250 M451.

Letterpress Typography is another example of typographic wizardry from McLeod. Adamantly against technology (he was a graphic designer but left the industry when computers came along), he has chosen texts that reflect the craft of books, and what technology can (or can’t do) in the making of books and printing. ‘These books reflect modern (post 1950) typographic design principles. Though experimental, they are fairly simple exercises in hand type-setting & would have been within the capabilities of most New Zealand letterpress printers.’ Here he shouts: ‘The Book is Dead. Long live the Book.’