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Associate Professor Diane Ruwhiu

Diane Ruwhiu

MCom PhD DipGrad(Otago)
Ngāpuhi

Associate Professor
Room OBS 607
Tel +64 3 479 8075
Email diane.ruwhiu@otago.ac.nz

Diane has a strong portfolio of expertise related to Māori research and is a listed researcher with Ngā Pae o te Māramatanga (Māori Centre of Research Excellence) and in a Science for Innovation and Technology research theme (National Science Challenge).

Her research focuses on issues of relevance for Māori development, in particular the Māori economy and business, contributing to the increasingly prominent field of Indigenous studies in management and organisation, specifically in relation to research methodologies, understanding features of success for the Māori economy and enterprise, building Māori business capability, the intersection of Indigenous knowledge and science, and Indigenising Management education.

Diane also has a passion for teaching. She is the recipient of a University of Otago kaupapa Māori teaching excellence award in 2021 for her development of Indigenous curriculum in the Otago Business School.

Teaching Responsibilities

Research Interests

  • Indigenous (Māori) business and organisation - Indigenous forms of knowledge in organisational practice (business communication, entrepreneurship, business ethics, leadership, etc.) and research (research methodology). How do Māori businesses maintain and control the integrity of their product and services in the global value chain?
  • Indigenous business education - What constitutes quality Indigenous business education? What are the consequences for business curriculum development? How do Indigenous values enhance business curriculum and better prepare our students to work in an increasingly diverse and multicultural world?

Supervision

PhD

Mashkoor Ahmad - Family business SME’s, succession a major transition. (Supervisors: Diane Ruwhiu, Paula O'Kane)

Farhana Firoz - Gender Role, Entrepreneurial Intentions & Psychological Capital as the Mediator: A Gender Study of Chinese Prospective Entrepreneurs in New Zealand. (Supervisors: Diane Ruwhiu, Jeff Foote)

George Makapatama - Fakafekauaga: Proposing a Servantship Model of Leadership

MCom

Kesh Gilmore – Colliding perspectives: Military leadership in the Pacific (Supervisors; Sara Walton, Diane Ruwhiu).

Completed

PhD

Ruth Mrabure - Exploring entrepreneurial orientation amongst indigineous entreprenuers.(Supervisors: Diane Ruwhiu, Tara Duncan)

MCom

Mubshra Sattar - Ethical Leadership, Employee Well-being and Life Happiness- Does Ethical Leadership Create Happy Workers? (Supervisors: Steven Grover, Diane Ruwhiu)

Kirsty Dwyer - Web-based procurement in New Zealand: Exploring the concepts behind the decision to implement – (Supervisors: Andre Everett, Diane Ruwhiu)

Karen Henderson – Developing Grape Expectations – (Supervisors: Andre Everett, Diane Ruwhiu)

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Publications

Haar, J., Martin, W. J., Ruckstuhl, K., Ruwhiu, D., Daellenbach, U., & Ghafoor, A. (2021). A study of Aotearoa New Zealand enterprises: How different are Indigenous enterprises? Journal of Management & Organization, 27, 736-750. doi: 10.1017/jmo.2021.6

Ruwhiu, D., Staniland, N., & Love, T. (2021). The enduring legacy of Indigenous parrhesiastes. Higher Education Research & Development, 40(1), 5-18. doi: 10.1080/07294360.2020.1852189

Walters, T., & Ruwhiu, D. (2021). Navigating by the stars: A critical analysis of Indigenous events as constellations of decolonization. Annals of Leisure Research, 24(1), 132-149. doi: 10.1080/11745398.2019.1643749

Mrabure, R. H. O., Ruwhiu, D., & Gray, B. (2021). Indigenous entrepreneurial orientation: A Māori perspective. Journal of Management & Organization, 27(1), 62-86. doi: 10.1017/jmo.2018.43

Ruwhiu, D., Amoamo, M., Ruckstuhl, K., Kapa, J., & Eketone, A. (2021). Success factors of Māori entrepreneurs: A regional perspective. Journal of Management & Organization, 27(1), 41-61. doi: 10.1017/jmo.2018.45

Ruckstuhl, K., Carter, L., Easterbrook, L., Gorman, A. R., Rae, H., Ruru, J., Ruwhiu, D., Stephenson, J., Suszko, A., Thompson-Fawcett, M., & Turner, R. (2013). Māori and mining. Dunedin, New Zealand: University of Otago, 59p. Retrieved from https://ourarchive.otago.ac.nz/handle/10523/4362

Authored Book - Research

Geare, A., Campbell-Hunt, C., Ruwhiu, D., & Bull, R. (2005). The New Zealand management supplement. Auckland, New Zealand: McGraw-Hill, 72p. Retrieved from http://www.mhhe.com/au/nzmanagement/

Authored Book - Research

Geare, A. J., Sibbald, A., Ruwhiu, D., & Kirkwood, J. (2002). Management Functions. Dunedin: Department of Management, University of Otago, 163p.

Authored Book - Other

Ruwhiu, D. (2014). Voices that matter: Speaking up for the 'Indigenous' in business education. In R. Westwood, G. Jack, F. R. Khan & M. Frenkel (Eds.), Core-periphery relations and organization studies. (pp. 185-203). New York, NY: Palgrave Macmillan. doi: 10.1057/9781137309051

Chapter in Book - Research

Kirkwood, J., & Ruwhiu, D. (2001). Hubbards Foods. In G. R. Elkin (Ed.), Human Resource Management in Action. Contemporary New Zealand Cases - Vol 2. (pp. 153-157). Palmerston North: Dunmore Press Limited.

Chapter in Book - Research

Ruwhiu, D., & Kirkwood, J. (2001). CLEAR Communications Limited: Case study and teaching note. In European Case Clearing House Collection. (pp. 601-032-1-10). Wharley End: The European Case Clearing House.

Chapter in Book - Research

Ruwhiu, D., & Elkin, G. (2013). Quality through culture: Organisational development at New American Ice Cream. In P. Ramburuth, C. Stringer & M. Serapio (Eds.), Dynamics of international business: Asia-Pacific Business Cases. (pp. 177-184). New York, NY: Cambridge University Press.

Chapter in Book - Other

Haar, J., Martin, W. J., Ruckstuhl, K., Ruwhiu, D., Daellenbach, U., & Ghafoor, A. (2021). A study of Aotearoa New Zealand enterprises: How different are Indigenous enterprises? Journal of Management & Organization, 27, 736-750. doi: 10.1017/jmo.2021.6

Journal - Research Article

Mrabure, R. H. O., Ruwhiu, D., & Gray, B. (2021). Indigenous entrepreneurial orientation: A Māori perspective. Journal of Management & Organization, 27(1), 62-86. doi: 10.1017/jmo.2018.43

Journal - Research Article

Ruwhiu, D., Amoamo, M., Ruckstuhl, K., Kapa, J., & Eketone, A. (2021). Success factors of Māori entrepreneurs: A regional perspective. Journal of Management & Organization, 27(1), 41-61. doi: 10.1017/jmo.2018.45

Journal - Research Article

Ruwhiu, D., Staniland, N., & Love, T. (2021). The enduring legacy of Indigenous parrhesiastes. Higher Education Research & Development, 40(1), 5-18. doi: 10.1080/07294360.2020.1852189

Journal - Research Article

Walters, T., & Ruwhiu, D. (2021). Navigating by the stars: A critical analysis of Indigenous events as constellations of decolonization. Annals of Leisure Research, 24(1), 132-149. doi: 10.1080/11745398.2019.1643749

Journal - Research Article

Ruckstuhl, K., Haar, J., Hudson, M., Amoamo, M., Waiti, J., Ruwhiu, D., & Daellenbach, U. (2019). Recognising and valuing Māori innovation in the high-tech sector: A capacity approach. Journal of the Royal Society of New Zealand, 49(Suppl. 1), 72-88. doi: 10.1080/03036758.2019.1668814

Journal - Research Article

Walton, S., O'Kane, P., & Ruwhiu, D. (2019). Developing a theory of plausibility in scenario building: Designing plausible scenarios. Futures, 111, 42-56. doi: 10.1016/j.futures.2019.03.002

Journal - Research Article

Amoamo, M., Ruckstuhl, K., & Ruwhiu, D. (2018). Balancing indigenous values through diverse economies: A case study of Māori ecotourism. Tourism Planning & Development, 15(5), 478-495. doi: 10.1080/21568316.2018.1481452

Journal - Research Article

Amoamo, M., Ruwhiu, D., & Carter, L. (2018). Framing the Māori economy: The complex business of Māori business. MAI Journal, 7(1), 51-63. doi: 10.20507/MAIJournal.2018.7.1.6

Journal - Research Article

Ruwhiu, D., & Carter, L. (2016). Negotiating "meaningful participation" for Indigenous peoples in the context of mining. Corporate Governance, 16(4), 641-654. doi: 10.1108/CG-10-2015-0138

Journal - Research Article

Ruwhiu, D., & Elkin, G. (2016). Converging pathways of contemporary leadership: In the footsteps of Māori and servant leadership. Leadership, 12(3), 308-323. doi: 10.1177/1742715015626326

Journal - Research Article

Ruwhiu, D., & Cathro, V. (2014). ‘Eyes-wide-shut’: Insights from an indigenous research methodology. Emergence, 16(4). Retrieved from http://www.scopus.com/inward/record.url?eid=2-s2.0-84922340125&partnerID=40&md5=05ccf3fa86fce072e58dedd9f1d5102b

Journal - Research Article

Ruwhiu, D., & Cone, M. (2013). Pragmatic leadership: A return to wisdom. Journal of Management & Organization, 19(1), 25-43. doi: 10.1017/jmo.2013.2

Journal - Research Article

Ruwhiu, D. (2012). Colour by numbers? Introducing the Indigenous worldview into business school curriculum. He Pukenga Kōrero, 11(1), 11-20.

Journal - Research Article

Ruwhiu, D., & Cone, M. (2010). Advancing a pragmatist epistemology in organisational research. Qualitative Research in Organizations & Management, 5(2), 108-126. doi: 10.1108/17465641011068884

Journal - Research Article

Kirkwood, J., & Ruwhiu, D. (2003). Growth at Hubbard's foods? Journal of the Australian & New Zealand Academy of Management, 9(2), 47-56.

Journal - Research Article

Walton, S., Ruwhiu, D., & Ellis, L. (2020). Recovery chance for real change. Otago Daily Times, (16 April). Retrieved from https://www.odt.co.nz/opinion/recovery-chance-real-change

Journal - Professional & Other Non-Research Articles

Walters, T., & Ruwhiu, D. (2019). A critical analysis of indigenous events as expressions of empowerment. In T. Walters, R. Kerr & E. J. Stewart (Eds.), The Diversity of Leisure: Proceedings of the Australian and New Zealand Association for Leisure Studies (ANZALS) 14th Biennial Conference. (pp. 167-174). Dunedin, New Zealand: Department of Tourism, University of Otago. Retrieved from https://www.otago.ac.nz/anzals2019

Conference Contribution - Published proceedings: Full paper

Ruckstuhl, K., Thompson-Fawcett, M., Carter, L., Ruwhiu, D., Stephenson, J., & Morgan, T. K. K. B. (2015). Where go the indigenous in the mining nation? Proceedings of the International Indigenous Development Research Conference. (pp. 79-86). Auckland, New Zealand: Ngā Pae o te Māramatanga. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Thompson, A., & Ruwhiu, D. (2014). Kaitiakitanga and ecocultural tourism: When slow food, traditional ecological knowledge and sustainability meet. In P. M. Chien (Ed.), Proceedings of the CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity. (pp. 1162-1165). Brisbane, Australia: School of Tourism, The University of Queensland. Retrieved from http://search.informit.com.au/documentSummary;dn=409674322688651;res=IELBUS

Conference Contribution - Published proceedings: Full paper

Ruwhiu, D., & Elkin, G. (2013). Pathways for 21st century leadership: Exploring the convergence of servant and Māori leadership. Proceedings of the 27th Australian and New Zealand Academy of Management (ANZAM) Conference: Managing on the Edge. Retrieved from http://www.anzam.org/

Conference Contribution - Published proceedings: Full paper

Ruwhiu, D. (2011). Colour by numbers? Introducing the indigenous worldview to business school curriculum. Proceedings of the 27th European Group for Organizational Studies (EGOS) Colloquium: Reassembling Organizations. Retrieved from http://www.egosnet.org

Conference Contribution - Published proceedings: Full paper

Ruwhiu, D. (2008). Raranga korero: The utility of narrative analysis for kaupapa Maori research. In M. Wilson (Ed.), Proceedings of the Australia and New Zealand Academy of Management Conference. [CD-ROM] Canning Bridge, Australia: Promaco Conventions. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Ruwhiu, D. (2008). Whakawhanaungatanga: Culturally situating the organisational researcher. In M. Wilson (Ed.), Proceedings of the Australia and New Zealand Academy of Management Conference. [CD-ROM] Canning Bridge, Australia: Promaco Conventions. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Ruwhiu, D., & Wolfgramm, R. (2006). Kaupapa Maori Research: A contribution to Critical Management Studies in New Zealand. In C. Prichard, D. Jones & R. Jacques (Eds.), Proceedings of Organization, Identity, Locality (OIL) II: A One-day Conference on Critical Management Studies in Aotearoa / New Zealand. (pp. 51-58). New Plymouth, New Zealand: Massey University. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Ruwhiu, D. (2004). Māori business development: Developing an indigenous methodology. Proceedings of the 18th Annual Conference of the Australian & New Zealand Academy of Management. Dunedin, New Zealand: ANZAM. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Ruwhiu, D., Kirkwood, J., & Walton, S. C. (2002). Exploring social capital - A case study of Hubbard's Foods Limited. Research, Knowledge and Practice: Enhancing Business and Government Capability. Proceedings of The Australian and New Zealand Academy of Management [CD ROM]. Beechworth, Australia: Australian and New Zealand Academy of Management. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Ruwhiu, D. (2001). Information technology solutions and supply chain management: A case study of a grocery supply chain in New Zealand. International Conference of the Production Operations Management Society. CD ROM. Sao Paulo: Fundacao Getulio Vargas. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Ruwhiu, D. R., Carter, L., Amoamo, M., Bargh, M., Ruckstuhl, K., Carr, A., & Awatere, S. (2019). Indigenous forms of organization: Transforming economies and economics. Academy of Management Proceedings, 2019(1). doi: 10.5465/AMBPP.2019.14275abstract

Conference Contribution - Published proceedings: Abstract

Ruwhiu, D., Jones, M., & Rose, M. (2019). Academic activism: The enduring legacy of Indigenous management scholarship [Workshop]. Proceedings of the Australian & New Zealand Academy of Management (ANZAM) 33rd Conference: Wicked Solutions to Wicked Problems: The Challenges Facing Management Research and Practice. (pp. 1253). Retrieved from http://www.anzamconference.org

Conference Contribution - Published proceedings: Abstract

Walton, S., Ruwhiu, D., & O'Kane, P. (2019). The future of work: wicked thinking to tackle grand challenges. Proceedings of the Australian & New Zealand Academy of Management (ANZAM) 33rd Conference: Wicked Solutions to Wicked Problems: The Challenges Facing Management Research and Practice. (pp. 1233). Retrieved from http://www.anzamconference.org

Conference Contribution - Published proceedings: Abstract

Haar, J., Daellenbach, U. S., Davenport, S., Ruckstuhl, K., O'Kane, C., & Ruwhiu, D. R. (2018). The role of R&D partnerships and firm size in product innovation: A study of New Zealand firms. Academy of Management Proceedings, 2018(1). doi: 10.5465/AMBPP.2018.12192abstract

Conference Contribution - Published proceedings: Abstract

Ruwhiu, D., Carter, L., Amoamo, M., Bargh, M., Ruckstuhl, K., Thompson-Carr, A., & Awatere, S. (2018). Māori small-to-medium sized enterprises: Transforming economies and economics. Proceedings of the 8th Biennial International Indigenous Research Conference. (pp. 170-171). Retrieved from http://www.indigenousresearchconference.ac.nz/

Conference Contribution - Published proceedings: Abstract

Ruwhiu, D., Carter, L., Staniland, N., Simmons-Donaldson, R., & Amoamo, M. (2018). Exploring the role of Māori women in the Māori economy: A pilot study. Proceedings of the 8th Biennial International Indigenous Research Conference. (pp. 123). Retrieved from http://www.indigenousresearchconference.ac.nz/

Conference Contribution - Published proceedings: Abstract

Amoamo, M., & Ruwhiu, D. (2016). "Talking about" the Māori economy. Proceedings of the International Indigenous Research Conference. (pp. 8-9). Auckland, New Zealand: Ngä Pae o te Māramatanga. Retrieved from http://www.indigenousresearch2016.ac.nz/

Conference Contribution - Published proceedings: Abstract

Arahanga-Doyle, H., & Ruwhiu, D. (2016). The complexity of economic development for Māori communities: A case study. Proceedings of the International Indigenous Research Conference. (pp. 9). Auckland, New Zealand: Ngä Pae o te Māramatanga. Retrieved from http://www.indigenousresearch2016.ac.nz/

Conference Contribution - Published proceedings: Abstract

Haar, J., Ruwhiu, D., Ruckstuhl, K., Mika, J., Hudson, M., Hunia, R., & Sloan, T. (2016). Indigenous intersections with science, business and entrepreneurship. Proceedings of the 30th Australian and New Zealand Academy of Management (ANZAM) Conference: Innovating for Sustainable and Just Futures. Retrieved from http://anzam2016.com/

Conference Contribution - Published proceedings: Abstract

Ruwhiu, D., & Carter, L. (2016). The intergenerational reality for Māori SMEs: Building resilience for Māori SMEs for the future. Proceedings of the International Indigenous Research Conference. (pp. 84). Auckland, New Zealand: Ngä Pae o te Māramatanga. Retrieved from http://www.indigenousresearch2016.ac.nz/

Conference Contribution - Published proceedings: Abstract

Ruwhiu, D., & Ruckstuhl, K. (2016). Critical success factors for Māori SMEs: Evidence from the South. Proceedings of the International Indigenous Research Conference. (pp. 85). Auckland, New Zealand: Ngä Pae o te Māramatanga. Retrieved from http://www.indigenousresearch2016.ac.nz/

Conference Contribution - Published proceedings: Abstract

Ruwhiu, D., Amoamo, M., Bragg, C., Carr, A., & Kapa-Blair, J. (2016). Sowing the seeds of change: Indigenizing business curriculum. Proceedings of the 30th Australian and New Zealand Academy of Management (ANZAM) Conference: Innovating for Sustainable and Just Futures. Retrieved from http://anzam2016.com/

Conference Contribution - Published proceedings: Abstract

Thompson, A., & Ruwhiu, D. (2013). Joining forces: Researching clusters and networks in Māori tourism business settings. In J. Fountain & K. Moore (Eds.), Proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE) Annual Conference: Tourism and Global Change: On the Edge of Something Big. [USB Memory Stick], (pp. 832-834). Christchurch, New Zealand: Lincoln University. [Abstract]

Conference Contribution - Published proceedings: Abstract

Ruwhiu, D. (2005). Breaking the mould: Moving beyond traditional conceptions of competitiveness. Proceedings of theTe Ara Matariki: Pathway to New Beginnings Conference. [Abstract]

Conference Contribution - Published proceedings: Abstract

Ruwhiu, D. (2005). Creative counting: What makes indigenous business indigenous? Proceedings of the International Association of Official Statistics Satellite Meeting on Measuring Small and Indigenous Populations. Wellington, New Zealand: Statistics New Zealand. Retrieved from http://www.stats.govt.nz/about-us/events/satellite-meeting/

Conference Contribution - Published proceedings: Abstract

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