Welcome to the Department of Marketing
Yes, this website is part of our own marketing! It’s our shop-window, and an essential tool for any business, organisation or institution to reach its audience – you! We invite you to read about what we do, and how we can help you. We’re here to help you make the right decision regarding your future career path.
Take a look at our work in the Department of Marketing; at what we offer, and how it all fits in with your plans and ambitions.
The essence of marketing is in creating a relationship with people based on openness, trust and an understanding. Our website provides you with all the details you need to make an informed choice. The rest is up to you.
So, marketing lesson number one: be clear and explicit about what you want and why you want it.
Marketing lesson number two: read the rest of the information before you decide!
Professor Rob Aitken
Head of Department, Marketing