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News and Events: Marketing

Discover what's happening with Marketing at Otago

Read stories on Marketing staff, students or research, or find information on upcoming seminars, events and lectures. During the year, the Department also hosts many public lectures and events from our researchers and subject experts. For Marketing staff, we have an upcoming departmental seminars calendar, ensuring that everyone is kept up-to-date.

Media Features

News stories and features from national and international media featuring the Department of Marketing, plus Marketing features from He Kitenga (Otago's high-quality research publication) and the University of Otago Magazine.

Upcoming Departmental Seminars

A calendar of seminars for the Department of Marketing.

Events Calendar

An up-to-date list of Marketing events open to the public.

You can also view podcasts of past Marketing (Otago Business School) public lectures and events.

News: Department of Marketing

Read about the latest Marketing at Otago news, below.

Novel smart technology explores smoking-to-vaping transitions

Thursday, 7 June 2018 9:43am

Novel smart technology used in a University of Otago-led study explores smoking-to-vaping transitions, suggesting vaping is a complicated process and that some vapers may need additional cessation support to become smoke-free.

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Otago student represents NZ at international business competition

Thursday, 8 March 2018 12:16pm

The University of Florida Heavener Business Case Competition attracts the smartest business students from around the world. The University of Otago sent double-degree finalist Claudia Grave to compete as a member of the New Zealand Universities' Team.

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New research shows retail crime increasing and more violent 

Thursday, 7 December 2017 4:51pm

A new study by Retail NZ and the University of Otago shows retail crime costs about $1.1 billion a year, and retailers are facing increasingly organised and violent criminals.

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Otago research finds consumer’s sustainable intentions thwarted

Monday, 27 November 2017 4:53pm

More and more New Zealanders are keen to act sustainably, but can’t because producers aren’t providing enough product information to guide them.

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Highlanders give Dunedin that million-dollar feeling

Thursday, 9 November 2017 12:06pm

A single game of rugby is enough to boost Dunedin’s economy by $1.9 million, a University of Otago study has found.

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Otago academic talks sustainability in India

Thursday, 2 November 2017 9:31pm

Associate Professor Robert Aitken believes that halting the rise in human consumption is the defining business challenge of our times.

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Dr John Guthrie wins 2017 OUSA teaching awards

Thursday, 14 September 2017 1:13pm

Marketing Senior Lecturer Dr John Guthrie says he was “blown away” to win this year’s Premier Lecturer award at the OUSA Teaching excellence Awards held at the OUSA Aquatic Centre last night.

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Joint action on annual $1 billion retail crime problem 

Monday, 21 August 2017 12:26pm

Almost $1 billion of goods get stolen from shops in New Zealand every year and the University of Otago and Retail NZ want to do something about it.

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Otago launches logo review

Thursday, 6 July 2017 5:36pm

The University’s Marketing Office will lead a major review of the University of Otago logo – the most prominent aspect of the University’s overarching brand.

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How much are the Highlanders worth to Dunedin?

Tuesday, 16 May 2017 2:27pm

They’re obviously home-town favourites but just how much money do the Highlanders contribute to Dunedin and further afield?

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Smokefree researchers call for stronger regulation of roll-your-own tobacco

Monday, 19 September 2016 2:16pm

Smokefree researchers at the University of Otago are calling on policy makers to develop stronger regulation of roll-your-own (RYO) tobacco. 

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Kiwis favour banning TV advertising to pre-schoolers

Friday, 26 August 2016 10:11am

The majority of New Zealanders believe that advertising to children is unethical and that television advertising to pre-schoolers should be banned, new University of Otago research suggests.

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Making cigarette sticks unattractive next step for plain packaging

Wednesday, 23 March 2016 1:26pm

As New Zealand moves towards legislating for plain packaging of cigarettes, the Government should consider measures that extend and improve upon Australia’s model, ASPIRE2025 researchers from the University of Otago believe.

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Study points to Kiwis having become more frugal in wake of GFC

Wednesday, 26 August 2015 10:55am

A newly released University of Otago study of consumer lifestyles suggests many Kiwis have become thriftier and more closely aligned with traditional values in the wake of the global financial crisis (GFC). The study also indicates a growing concern for the environment and sustainable consumption.

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Attitudes matter when it comes to sustainable fashion

Wednesday, 13 May 2015 4:27pm

New research from Otago's Department of Marketing could have you thinking twice about how you buy your clothes.

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Fuel poverty research supported by postgraduate scholarship

Thursday, 18 December 2014 11:13am

University of Otago Marketing PhD student Fatima McKague has been awarded the Todd Foundation Postgraduate Scholarship in Energy Research to investigate fuel poverty in New Zealand.

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Study shows more “quit” stimulus needed on cigarette packs

Monday, 10 November 2014 3:38pm

New research from the University of Otago, published recently in the prestigious BMJ-owned journal Tobacco Control, suggests tobacco plain packaging would be enhanced by clearer and more visually striking Quitline information.

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New Health Star Rating nutrition label may not be best format

Monday, 30 June 2014 10:18am

University of Otago researchers are questioning the likely effectiveness of new Health Star Rating nutrition labels that may soon be seen on the front of food packages in New Zealand and Australia.

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A man on a mission

Friday, 7 March 2014 3:39pm

Raymond Xia is on a mission to bring understanding of the Chinese consumer to Western marketers

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Fonterra’s false alarm shows danger of ‘crying wolf’

Friday, 30 August 2013 3:25pm

Although it is good news that Fonterra received the ‘all clear’ from the Ministry for Primary Industries yesterday, a lot more needs to be done to restore New Zealand’s reputation, say academics from Victoria University of Wellington and the University of Otago.