The winner of the 2005 inaugural L'Oreal Scholarship couldn't be more suited to the award.
Anita Jelley's passion lies in fashion marketing - an area L'Oréal is closely aligned with.
L'Oréal will be offering the scholarship annually to a University of Otago student studying towards a Bachelor of Commerce (Honours) in Marketing.
The scholarship includes up to $5000 towards fees and dissertation costs and a paid summer internship.
"I am just delighted to have the opportunity to work with L'Oréal. I've always been very focused on fashion and L'Oréal is right behind almost every fashion promotion in New Zealand," says Anita.
In mid-November Anita will travel to Auckland to work in L'Oréal's Penrose headquarters. It's a long way from her home town of Waipahi in Southland but Anita says she is really looking forward to spending time in the city.
On her return to Otago after summer Anita will begin her dissertation which will be closely focused on L'Oréal.
"It's always hard to get corporate backing for research like this so to have won the scholarship and have networks already established with L'Oréal is fantastic."
Anita is in her third year of the four-year Bachelor of Commerce in Marketing (Honours).
During her study she has been mentored by the founder of Dunedin's Fashion Incubator, Sharlene Camp, through the School of Business's Executive Mentoring Programme.
"It was a great help to work with someone in the industry. I still design and sew my own clothes and next year I'll be entering the Peugeot Hokonui Fashion Awards."