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Professor Janet Hoek

BA(Hons - first class), MA(Distinction), Dip.Bis.Admin(Distinction), PhD

Room: Commerce 4.21
Tel: +64 3 479 7692

Janet Hoek joined the Department in 2009; her first degrees were in English Literature, with minors in Botany and Zoology, and her Masterate examined irony in Beowulf, a very early medieval poem. She subsequently completed a post-graduate diploma in marketing and a PhD examining question wording effects in surveys.

Janet’s main research interests are in the public health-marketing-policy nexus. She is co-Director of ASPIRE 2025, a University of Otago Research Theme whose members undertake research hoeksupporting the Government’s smokefree 2025 goal.

Janet led an HRC project examining plain packaging and tobacco branding, and a second HRC project examining novel on-pack tobacco warnings.  She was also co-PI on a Marsden grant examining arguments that smoking is an “informed choice”. She is currently leading an HRC feasibility study that uses a smart e-cigarette to explore whether and how transitions from smoking to vaping occur.  She also leads an HRC project examining information that could promote uptake of e-cigarettes among smokers while deterring uptake among non-smokers. Janet has been an AI on HRC-funded obesity studies, including a novel project – Kids’ Cam – that examines food marketing in children’s environments.

Janet has been a member of several NGO and government advisory groups, provided evidence to government and Select Committees, and was a member of an Australian government expert advisory group overseeing the introduction of plain packaging. She has sat on several research grant and selection committees, as well as strategy development and policy groups. She has recently been appointed Deputy Chair of the 2018 PBRF Business and Economics panel.

Janet was a member of the ANZMAC executive from 2003-2008, including two years as Secretary, three years as chair of the Awards Committee, and two years as Vice President, and in 2009 she was made a Distinguished Member of ANZMAC. 

Janet teaches Advanced Societal Issues in Marketing (MART470) and Survey Research (PUBH723). She is also involved in postgraduate supervision and is always keen to talk with students who feel intrigued by the research questions she is trying to address.

Outside work, Janet enjoys long walks, baroque violin, reading, and adoring her family’s two mischievous cats.

Visit the ASPIRE 2025 website: a research consortium working towards a tobacco free Aotearoa by 2025.

Teaching responsibilities

Janet’s teaching responsibilities include:

  • MART470 Special Topic: Social Marketing (Semester Two)

Office Hours

Janet’s office hours are:

Monday: 3.00pm to 4.00pm