BA, BCom(Hons), PhD (Otago)
Room Otago Business School 4.37
Tel +64 3 479 5758
Professor Lisa McNeill teaches primarily in the areas of innovation and new product development, and postgraduate research methods. Lisa’s research focuses on consumer behaviour and consumption, examining aspects of retailing, brand management and sustainability in relation to this. Recent research highlights the increasing sustainability focus of the fashion industry, and explores consumer motivations to become more sustainable in their choices, use and disposal of fashion products. Other projects include testing the efficacy of different forms of nutritional labelling on food products, sustainable packaging alternatives in supermarkets, and consumer acceptance of clean meat products. All streams of research are strongly linked to supervision of research students at PhD, MCom or Honours level.
Lisa is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.
Lisa’s teaching responsibilities include:
Thursday 9:00am to 10:00am