BA, BTour, DipGrad, PhD (Otago)
Maree is the Head of Department (Marketing).
Maree’s research focus is consumer behaviour, in particular tourist behaviour. She has over 20 years’ experience in examining tourists’ needs and wants, determining how we can best meet these to provide a satisfying experience. Encompassing an extensive global network, Maree has led international research projects into several areas including examining the impact of tourists interacting with other tourists; the changing nature of cultural tourists; and understanding cruise tourist motivations.
Working closely with businesses, Maree has led significant curriculum development around ensuring students are able to apply marketing theory to real business problems. Maree supervises graduate students at the Masters and PhD level and is on the editorial board of numerous international journals including Journal of Travel Research, Tourism Management Perspectives and Australasian Marketing Journal.
Maree is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.
Maree’s teaching responsibilities include: