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Associate Professor Leah Watkins

BA, PGDip (Japanese), DipGrad (Marketing), PhD

Director for masters’ programmes in the Department of Marketing

Room 4.40 Otago Business School
Tel +64 3 479 8168

watkinsLeah completed a BA in Japanese at Otago before spending several years travelling and working in Europe and Asia. She returned to Dunedin to complete a DipGrad in Marketing and a Postgraduate Diploma in Japanese and went on to complete a cross-divisional PhD (Marketing and Japanese) in the area of cultural values and tourism behaviour.

Her research interests focus on two main areas: Culture and Consumer Behaviour – specifically the influence of culture on consumption and cross cultural research methodologies; and Marketing and Society – specifically consumer values and lifestyles, ethical business/consumption, and consumer socialisation.

Leah’s current research projects include a study on the development of sustainable consumption knowledge among children, visions of a sustainable consumption future, the NZ consumer lifestyles study, and the Kids’Cam project looking at the extent of advertising to children using automatic cameras.

Teaching responsibilities

Leah’s teaching responsibilities include:

Office hours

Tuesdays 12:00-1:00pm