BA, PGDip (Japanese), DipGrad (Marketing), PhD
Director for masters’ programmes in the Department of Marketing
Room 4.40 Otago Business School
Tel +64 3 479 8168
Email leah.watkins@otago.ac.nz
Leah completed a BA in Japanese at Otago before spending several years travelling and working in Europe and Asia. She returned to Dunedin to complete a DipGrad in Marketing and a Postgraduate Diploma in Japanese and went on to complete a cross-divisional PhD (Marketing and Japanese) in the area of cultural values and tourism behaviour.
Her research interests focus on two main areas: Culture and Consumer Behaviour – specifically the influence of culture on consumption and cross cultural research methodologies; and Marketing and Society – specifically consumer values and lifestyles, ethical business/consumption, and consumer socialisation.
Leah’s current research projects include a study on the development of sustainable consumption knowledge among children, visions of a sustainable consumption future, the NZ consumer lifestyles study, and the Kids’Cam project looking at the extent of advertising to children using automatic cameras.
Teaching responsibilities
Leah’s teaching responsibilities include:
- MART 201 Integrated Marketing Communications
- MART 464 Consumer Behaviour
- MART 212 Understanding Markets
- MART 501 Applied Project
- MART 580 Research Project
Office hours
Tuesdays 12:00-1:00pm
