John has been a staff member at the Department since 1996. Prior to that he was a student of Marketing at Otago since 1984.
His research and scholarly interests include research methods and philosophy of science; consumer behaviour; tourism; business ethics and 'social' marketing; and information technology and its impact on business and society. His PhD thesis was about a new statistical technique that combines cluster analysis with structural equation modelling, and he continues to collaborate internationally in this field.
In early 2009, John investigated public opinion regarding the proposed Awatea Street Stadium in Dunedin. In an effort to contribute to gauging public opinion John's research surveyed parties from all positions in the spectrum of support (pro, anti and disinterested) for the proposal in the planning of a survey of public opinion.
Williams, J., Hartnett, N., & Trinh, G. (2023). Finding creative drivers of advertising effectiveness with modern data analysis. International Journal of Market Research, 65(4), 423-447. doi: 10.1177/14707853221134258
Journal - Research Article
Williams, J. (2022, November). The Digital Learning Environmental Review Project. Verbal presentation at the COVID-19’s Impact on Teaching and Learning at the University of Otago: Lessons Learned Symposium, Dunedin, New Zealand.
Conference Contribution - Verbal presentation and other Conference outputs
Nguyen, C., Faulkner, M., Yang, S., Williams, J., & Tong, L. (2022). Mind the gap: Understanding the gap between intentions and behaviour in the charity context. Journal of Business Research, 148, 216-224. doi: 10.1016/j.jbusres.2022.04.044
Journal - Research Article
Williams, J. (2021). Modern data analysis: A paradigm for robustness: Lessons for marketing researchers from the machine learning literature. In R. Nunkoo, V. Teeroovengadum & C. M. Ringle (Eds.), Handbook of research methods for marketing management. (pp. 91-127). Cheltenham, UK: Edward Elgar Publishing. doi: 10.4337/9781788976954.00010
Chapter in Book - Research
Watkins, L., Aitken, R., Robertson, K., Williams, J., & Thyne, M. (2021). New Zealand consumer lifestyles. Aotearoa New Zealand Journal of Social Issues, 1, 1-17.
Journal - Research Article
Mandic, S., Hopkins, D., García Bengoechea, E., Flaherty, C., Coppell, K., Moore, A., Williams, J., & Spence, J. (2020). Does home-to-school distance matter? Parental perceptions of walking and cycling to high school in Dunedin, New Zealand. Proceedings of the International Society of Behavioral Nutrition & Physical Activity (ISBNPA) XChange. (pp. 499). International Society of Behavioral Nutrition and Physical Activity. Retrieved from https://venuewest.eventsair.com/isbnpa-xchange-initiative
Conference Contribution - Published proceedings: Abstract
Mandic, S., Hopkins, D., García Bengoechea, E., Flaherty, C., Coppell, K., Moore, A., Williams, J., & Spence, J. C. (2020). Differences in parental perceptions of walking and cycling to high school according to distance. Transportation Research Part F, 71, 238-249. doi: 10.1016/j.trf.2020.04.013
Journal - Research Article
Aitken, R., Watkins, L., Williams, J., & Kean, A. (2020). The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food. Journal of Cleaner Production, 255, 120334. doi: 10.1016/j.jclepro.2020.120334
Journal - Research Article
Williams, J. R. (2019). Automatic machine learning: Are we redundant? In J. E. Richard & D. Kadirov (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Winds of Change. (pp. 838-841). Retrieved from https://confer.nz/anzmac2019
Conference Contribution - Published proceedings: Full paper
Williams, J. R. (2019). The causal modelling revolution: An outline. In J. E. Richard & D. Kadirov (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Winds of Change. (pp. 830-833). Retrieved from https://confer.nz/anzmac2019
Conference Contribution - Published proceedings: Full paper
Williams, J., Elliott, M., & Barraclough, T. (2019, July). Bitten by the FAANG: How to stem the flow. Panel discussion at the University of Otago Winter Symposium Series, Queenstown, New Zealand.
Conference Contribution - Verbal presentation and other Conference outputs
Nicholls, B., Begg, A., Williams, J., Hayden, L., & Stutchbury, S. (2018, August). The changing face of advertising and effect it's having on business, particularly media. Panel discussion at the University of Otago Winter Symposium Series, Auckland, New Zealand.
Conference Contribution - Verbal presentation and other Conference outputs
Williams, J. (2017). Regression modelling strategies: Stepwise, Gold Standard, Other? In L. Robinson, L. Brennan & M. Reid (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Impact. (pp. 607-613). Melbourne, Australia: RMIT University. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Williams, J. (2017). Modern data analysis: Some principles and paradigms. In L. Robinson, L. Brennan & M. Reid (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Impact. (pp. 592-598). Melbourne, Australia: RMIT University. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Mandic, S., Moore, A., Hopkins, D., Flaherty, C., Wilson, G., Sandretto, S., … Williams, J., & Spence, J. C. (2017). Multidisciplinary and multi-sector approach to active living: Insights from Otago [Invited]. In S. Mandic, C. Ergler & A. Moore (Eds.), Proceedings of the International Symposium Active Living and Environment: Towards a Healthier and More Sustainable Future. (pp. 22). Dunedin, New Zealand: University of Otago. [Abstract]
Conference Contribution - Published proceedings: Abstract
Frater, J., Williams, J., Hopkins, D., Flaherty, C., Moore, A., Kingham, S., … Mandic, S. (2017). A tale of two New Zealand cities: Cycling to school among adolescents in Christchurch and Dunedin. Transportation Research Part F, 49, 205-214. doi: 10.1016/j.trf.2017.06.018
Journal - Research Article
Aitken, R., Watkins, L., & Williams, J. (2017). The role of information in encouraging sustainable consumption. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 662-665). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Williams, J. (2017). Ethical issues for IoT enterprises. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 182-190). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Ford, R., Walton, S., Stephenson, J., Rees, D., Scott, M., King, G., Williams, J., & Wooliscroft, B. (2017). Emerging energy transitions: PV uptake beyond subsidies. Technological Forecasting & Social Change, 117, 138-150. doi: 10.1016/j.techfore.2016.12.007
Journal - Research Article
Mandic, S., Hopkins, D., Bengoechea, E. G., Flaherty, C., Williams, J., Sloane, L., Moore, A., & Spence, J. C. (2017). Adolescents' perceptions of cycling versus walking to school: Understanding the New Zealand context. Journal of Transport & Health, 4, 294-304. doi: 10.1016/j.jth.2016.10.007
Journal - Research Article
Mandic, S., Garcia Bengoechea, E., Williams, J., Flaherty, C., Moore, A., Hopkins, D., & Spence, J. (2016). Individual, social and environmental correlates of walking to school in adolescents from Dunedin, New Zealand. Proceedings of the 6th International Congress on Physical Activity and Public Health (ISPAH). (pp. 563). Retrieved from http://www.ispah2016.org/
Conference Contribution - Published proceedings: Abstract
Mandic, S., Hopkins, D., Garcia Bengoechea, E., Flaherty, C., Williams, J., Sloane, L., Moore, A., & Spence, J. (2016). Adolescents' perceptions of walking versus cycling to school in New Zealand: Informing future interventions for promoting cycling to school. Proceedings of the 6th International Congress on Physical Activity and Public Health (ISPAH). (pp. 562). Retrieved from http://www.ispah2016.org/
Conference Contribution - Published proceedings: Abstract
Williams, J., McCole, P., & McLoughlin, D. (2016). Marketing analytics and firm performance. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 685-692). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Williams, J. (2016). Misunderstanding Fishbein & Ajzen. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 205-211). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Mandic, S., on behalf of the BEATS Research Team, including Moore, A., Williams, J., Hopkins, D., Spence, J. C., … Ergler, C., Rodda, J., … Aldabe, D. (2016). Built Environment and Active Transportation to School: BEATS Study: 3-year report (2013-2016). Dunedin, New Zealand: University of Otago. 23p.
Working Paper; Discussion Paper; Technical Report
Williams, J., Frater, J., & Mandic, S. (2016). What influences intention to cycle to school? Preliminary findings from a comparison between Christchurch and Dunedin. Proceedings of the 10th Otago Energy Research Centre Symposium & Transport Colloquium. (pp. 11). Retrieved from http://www.otago.ac.nz/oerc/symposium/index.html
Conference Contribution - Published proceedings: Abstract
Mandic, S., Hopkins, D., Bengoechea, E. G., Williams, J., Flaherty, C., Moore, A., & Spence, J. C. (2016). Parental perceptions favour walking compared to cycling to Dunedin secondary schools: Preliminary findings from the BEATS study. Proceedings of the 10th Otago Energy Research Centre Symposium & Transport Colloquium. (pp. 10). Retrieved from http://www.otago.ac.nz/oerc/symposium/index.html
Conference Contribution - Published proceedings: Abstract
Frater, J., Mandic, S., Williams, J., Hopkins, D., Flaherty, C., & Moore, A. (2016, July). A tale of two New Zealand cities: Influences on cycling to high school in Christchurch and Dunedin. Verbal presentation at the Built Environment and Active Transport to School (BEATS) Study Symposium, Dunedin, New Zealand.
Conference Contribution - Verbal presentation and other Conference outputs
Mandic, S., Hopkins, D., Bengoechea, E. G., Flaherty, C., Williams, J., Sloane, L., Moore, A., & Spence, J. C. (2016, July). Adolescents' perceptions of cycling versus walking to school: Understanding the New Zealand context. Verbal presentation at the Built Environment and Active Transport to School (BEATS) Study Symposium, Dunedin, New Zealand.
Conference Contribution - Verbal presentation and other Conference outputs
Mandic, S., Bengoechea, E. G., Williams, J., Flaherty, C., Moore, A., Hopkins, D., & Spence, J. C. (2016, July). Factors that influence walking to school among adolescents in Dunedin. Verbal presentation at the Built Environment and Active Transport to School (BEATS) Study Symposium, Dunedin, New Zealand.
Conference Contribution - Verbal presentation and other Conference outputs
Williams, J. (2016, July). The misfits: Adolescents who should use active transport to school, but don't. Verbal presentation at the Built Environment and Active Transport to School (BEATS) Study Symposium, Dunedin, New Zealand.
Conference Contribution - Verbal presentation and other Conference outputs
Hately, G., Hopkins, D., Bengoechea, E. G., Williams, J., Flaherty, C., Spence, J. C., & Mandic, S. (2016, July). Parental perceptions favour walking compared to cycling to school in adolescents: Preliminary findings from Dunedin, New Zealand. Verbal presentation at the Built Environment and Active Transport to School (BEATS) Study Symposium, Dunedin, New Zealand.
Conference Contribution - Verbal presentation and other Conference outputs
Williams, J. (2016, July). A tale of two cities: Influences on cycling to high school in Dunedin and Christchurch. Verbal presentation at the Energy Cultures Conference: Sustainable Energy Futures: Understanding Behaviour and Supporting Transitions, Wellington, New Zealand.
Conference Contribution - Verbal presentation and other Conference outputs
Watkins, L., Aitken, R., Robertson, K., Thyne, M., & Williams, J. (2016). Advertising's impact on pre-schoolers' brand knowledge and materialism. International Journal of Consumer Studies, 40(5), 583-591. doi: 10.1111/ijcs.12303
Journal - Research Article
Mandic, S., Williams, J., Moore, A., Hopkins, D., Flaherty, C., Wilson, G., … Spence, J. C. (2016). Built Environment and Active Transport to School (BEATS) Study: Protocol for a cross-sectional study. BMJ Open, 6(5), e011196. doi: 10.1136/bmjopen-2016-011196
Journal - Research Article
Williams, J. (2015). Whither PLS: Should calls for abandonment be taken seriously? In A. Sinha, J. Cadeaux & T. Bucic (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Innovation and Growth Strategies in Marketing. (pp. 362-368). ANZMAC. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Stephenson, J., Ford, R., Rees, D., Scott, M., Wooliscroft, B., & Williams, J. (2015). Electric vehicle uptake: What’s possible in New Zealand? Proceedings of the Otago Energy Research Centre (OERC) Symposium. (pp. 20). Retrieved from http://www.otago.ac.nz/oerc/
Conference Contribution - Published proceedings: Abstract
Lifestyles Research Group, including Watkins, L., Aitken, R., Ganglmair-Wooliscroft, S., Lawson, R., Mather, D., Robertson, K., & Williams, J. (2015). Change, challenge and choice: A New Zealand consumer lifestyles study. Dunedin, New Zealand: Department of Marketing, University of Otago. 22p.
Working Paper; Discussion Paper; Technical Report
Watkins, L., Aitken, R., Hinder, C., Lawson, R., Mather, D., Paul, A., Robertson, K., & Williams, J. (2015). The New Zealand consumer lifestyle segments. New Zealand Sociology, 30(1), 111-130.
Journal - Research Article
Ford, R., Stephenson, J., Scott, M., Williams, J., Rees, D., & Wooliscroft, B. (2015). Keen on EVs: Kiwi perspectives on electric vehicles, and opportunities to stimulate uptake. Dunedin, New Zealand: Centre for Sustainability, University of Otago. 9p.
Working Paper; Discussion Paper; Technical Report
Mandic, S., Garcia Bengoechea, E., Williams, J., Mountfort, A., Brook, E., Flaherty, C., & Spence, J. C. (2015). Personal, social and environmental factors influencing adolescents' walking to school in Dunedin, New Zealand. Medicine & Science in Sports & Exercise, 46(5, Suppl.), (pp. S420). [Abstract]
Conference Contribution - Published proceedings: Abstract
Mandic, S., Mountfort, A., Hopkins, D., Flaherty, C., Williams, J., Brook, E., … Moore, A. (2015). Built Environment and Active Transport to School (BEATS) Study: Multidisciplinary and multi-sector collaboration for physical activity promotion [El estudio Entorno construido y desplazamiento activo a la escuela (BEATS): Colaboración multidisciplinaria y multisectorial para la promoción de la actividad fisica]. Retos, 28, 197-202.
Journal - Research Article
Stephenson, J., Barton, B., Carrington, G., Doering, A., Ford, R., Hopkins, D., Lawson, R., McCarthy, A., … Scott, M., Thorsnes, P., Walton, S., Williams, J., & Wooliscroft, B. (2015). The energy cultures framework: Exploring the role of norms, practices and material culture in shaping energy behaviour in New Zealand. Energy Research & Social Science, 7, 117-123. doi: 10.1016/j.erss.2015.03.005
Journal - Research Article
Lawson, R., Williams, J., & Wooliscroft, B. (2015). Contrasting approaches to fuel poverty in New Zealand. Energy Policy, 81, 38-42. doi: 10.1016/j.enpol.2015.02.009
Journal - Research Article
Mandic, S., Leon de la Barra, S., Bengoechea, E. G., Stevens, E., Flaherty, C., Moore, A., Middlemiss, M., Williams, J., & Skidmore, P. (2015). Personal, social and environmental correlates of active transport to school among adolescents in Otago, New Zealand. Journal of Science & Medicine in Sport, 18(4), 432-437. doi: 10.1016/j.jsams.2014.06.012
Journal - Research Article
Williams, J. (2014). Energy Cultures 2: Data mining: Trends in household and business energy use. (pp. 1-45). Dunedin, New Zealand: Centre for Sustainability, University of Otago. Retrieved from http://hdl.handle.net/10523/5402
Working Paper; Discussion Paper; Technical Report
Hopkins, D., Williams, J., & Mandic, S. (2014). Changing youth mobility practices: A transformative pathway towards transport efficiency? Proceedings of the Energy Conference: Going Further with Energy: Initiatives for efficiency and productivity. Retrieved from http://www.theenergyconference.org.nz/
Conference Contribution - Published proceedings: Abstract
Giraldo, D., Williams, J., Stephenson, J., & Ford, R. (2014). Gaining insights into New Zealand household's electricity consumption activities through time-use diaries. Proceedings of the Otago Energy Research Centre (OERC) Symposium. (pp. 26). Retrieved from http://www.otago.ac.nz/oerc/
Conference Contribution - Published proceedings: Abstract
Lawson, R., Williams, J., & Wooliscroft, B. (2014). Contrasting measures of fuel poverty. Proceedings of the Otago Energy Research Centre (OERC) Symposium. (pp. 17). Retrieved from http://www.otago.ac.nz/oerc/
Conference Contribution - Published proceedings: Abstract
Williams, J. (2014). Uptake of photo-voltaic electricity installations in New Zealand. Proceedings of the Otago Energy Research Centre (OERC) Symposium. (pp. 12). Retrieved from http://www.otago.ac.nz/oerc/
Conference Contribution - Published proceedings: Abstract
Williams, J. (2014). Some pitfalls of statistical analysis and the progress of knowledge accumulation in marketing. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 742-748). ANZMAC. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Mandic, S., Williams, J., Moore, A., Flaherty, C., Hopkins, D., Garcia Bengoechea, E., & Spence, J. C. (2014). Built Environment and Active Transport to School (BEATS) study: Vision, research methodology and implementation. Proceedings of the Built Environment and Active Transport to School (BEATS) Study Symposium. (pp. 7). Retrieved from http://www.otago.ac.nz/beats
Conference Contribution - Published proceedings: Abstract
Ford, R., Stephenson, J., Scott, M., Williams, J., Wooliscroft, B., King, G., & Miller, A. (2014). Photovoltaic (PV) uptake in NZ: The story so far. Dunedin, New Zealand: Centre for Sustainability, University of Otago. 10p.
Working Paper; Discussion Paper; Technical Report
Mandic, S., Leon de la Barra, S., Bengoechea, E. G., Stevens, E., Moore, A., Middlemiss, M., Skidmore, P., Hodge, C., Williams, J., & Flaherty, C. (2014). Personal, social and environmental correlates of active transport to school among adolescents in Otago, New Zealand. Global Heart, 9(1, Suppl.), (pp. e298-e299). doi: 10.1016/j.gheart.2014.03.2304
Conference Contribution - Published proceedings: Abstract
Williams, J., Stephenson, J., & Carswell, P. (2013). Energy cultures and social networks: Influences on household energy behaviour. Proceedings of the Energy Conference: Energy at the Crossroads: Energy Innovation for a Sustainable Society. Retrieved from http://www.theenergyconference.org.nz/
Conference Contribution - Published proceedings: Abstract
Harris, P., Parackal, M., Rudd, C., & Williams, J. (2013). Reflections on engagement in an evolving political process: Evidence from Aotearoa, the Land of the Long White Cloud. In K. Gouliamos, A. Theocharous & B. Newman (Eds.), Political marketing: Strategic campaign culture. (pp. 114-131). New York, NY: Routledge.
Chapter in Book - Research
Williams, J. (2013). Clustering household electricity use profiles. Proceedings of the Workshop on Machine Learning for Sensory Data Analysis (MLSDA). (pp. 19-26). New York: ACM. doi: 10.1145/2542652.2542656
Conference Contribution - Published proceedings: Full paper
Hopkins, D., Williams, J., & Mandic, S. (2013). Adolescent mobility practices: The relationship between attitudes to driving and information communication technologies. Proceedings of the Otago Energy Research Centre (OERC) Symposium. (pp. 8). Retrieved from http://www.otago.ac.nz/oerc/
Conference Contribution - Published proceedings: Abstract
Barton, B., Blackwell, S., Carrington, G., Ford, R., Lawson, R., Stephenson, J., Thorsnes, P., & Williams, J. (2013). Energy cultures: Implications for policymakers. Dunedin, New Zealand: Centre for Sustainability, University of Otago. 37p.
Commissioned Report for External Body
Lawson, R., & Williams, J. (2012). The nature of fuel poverty in New Zealand. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/anzmac-2012-proceedings/
Conference Contribution - Published proceedings: Full paper
Lawson, R., & Williams, J. (2012). Understanding energy cultures. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/anzmac-2012-proceedings/
Conference Contribution - Published proceedings: Full paper
Williams, J. (2012). The logical structure of the service-dominant logic of marketing. Marketing Theory, 12(4), 471-483. doi: 10.1177/1470593112457745
Journal - Research Article
Thorsnes, P., Williams, J., & Lawson, R. (2012). Consumer responses to time varying prices for electricity. Energy Policy, 49, 552-561. doi: 10.1016/j.enpol.2012.06.062
Journal - Research Article
Williams, J. (2012). Comparing electronic and paper surveys. Australian & New Zealand Journal of Public Health, 36(1), 12-14. doi: 10.1111/j.1753-6405.2012.00824.x
Journal - Research Other
Thorsnes, P., Lawson, R., & Williams, J. (2011, August). Is it time for time-of-use electricity pricing? EcoNZ@Otago, 27, 4-6. Retrieved from http://www.business.otago.ac.nz/econ/econz/. [Other Research Output].
Other Research Output
Lawson, R., Thorsnes, P., & Williams, J. (2011). Consumer response to time varying prices for electricity [Economics Discussion Papers: No. 1116]. Dunedin, New Zealand: School of Business, University of Otago. 23p.
Working Paper; Discussion Paper; Technical Report
Williams, J., & Aitken, R. (2011). The service-dominant logic of marketing and marketing ethics. Journal of Business Ethics, 102, 439-454. doi: 10.1007/s10551-011-0823-z
Journal - Research Article
Lawson, R., Forbes, S., & Williams, J. (2011). Patterns of trust in sources of health information. New Zealand Medical Journal, 124(1328). Retrieved from http://journal.nzma.org.nz/journal/124-1328/4508/content.pdf
Journal - Research Article
Ballantyne, D., Williams, J., & Aitken, R. (2011). Introduction to service-dominant logic: From propositions to practice. Industrial Marketing Management, 40(2), 179-180. doi: 10.1016/j.indmarman.2010.06.025
Journal - Research Other
Lawson, R., Williams, J. & Thorsnes, P. (2010, May). The effect of variable pricing of electricity on consumption by households. University of Otago Department of Marketing Seminar Series, Dunedin, New Zealand. [Department Seminar].
Other Research Output
McCole, P., Ramsey, E., & Williams, J. (2010). Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns. Journal of Business Research, 63, 1018-1024. doi: 10.1016/j.jbusres.2009.02.025
Journal - Research Article
Osborne, P., Williams, J., & Gao, H. (2008). Special section on relationships, interactions and networks [Editorial]. Australasian Marketing Journal, 16(1), 62-63.
Journal - Research Other
Osborne, P., Williams, J., & Gao, H. (Eds.). (2008). Australasian Marketing Journal, 16(1). [Guest Editor].
Other - Edited Journal
Williams, J., Lawson, R., & Forbes, S. (2008). The role of social norms and self-efficacy in motivation to exercise. In D. Spanjaard, S. Denize & N. Sharma (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. Sydney, Australia: Department of Marketing, University of Western Sydney. Retrieved from http://www.anzmac2008.org/_Proceedings/Index.html
Conference Contribution - Published proceedings: Full paper
Ballantyne, D., & Williams, J. (2008). What is meant by 'relationship' in a B2B context: The opportunities, constraints, and paradoxes. 16th International Colloquium in Relationship Marketing. [CD-ROM] Swansea, Wales: School of Business and Economics, Swansea University. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Ballantyne, D., Aitken, R., Williams, J., & Biggemann, S. (Eds.). (2008). Proceedings of Otago Forum 2. Dunedin, New Zealand: School of Business, University of Otago. 287p. Retrieved from http://www.business.otago.ac.nz/marketing/events/OtagoForum/final-papers.htm
Conference Contribution - Edited volume of conference proceedings
Ballantyne, D., & Williams, J. (2008). Business to business relationships: The paradox of network constraints? Australasian Marketing Journal, 16(1), 95-107. doi: 10.1016/S1441-3582(08)70008-9
Journal - Research Article
Aitken, R., & Williams, J. (2007). Doing good, is good for society and for business: How the service-dominant logic of marketing gives new impetus to the development of more socially responsible business relationships. In D. Ballantyne & R. Aitken (Eds.), Proceedings of the 2nd Otago National Marketing Symposium. (pp. 10-11). [Abstract]
Conference Contribution - Published proceedings: Abstract
Williams, J. (2006). Complexity theory in marketing. In P. Osborne, J. Williams & H. Gao (Eds.), Proceedings of the National Symposium on Relationships, Interactions and Networks. (pp. 21). Dunedin, New Zealand: University of Otago. [Abstract]
Conference Contribution - Published proceedings: Abstract
Osborne, P., Williams, J., & Gao, H. (Eds.). (2006). National Symposium on Relationships, Interactions and Networks. Dunedin, New Zealand: University of Otago. 93p.
Conference Contribution - Edited volume of conference proceedings
Williams, J. (2006). Positivism in marketing research: What is it, and is it bad? In G. J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Proceedings of the 35th European Marketing Academy Conference. Greece: Athens University of Economics and Business. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Lawson, R., & Williams, J. (2006). Consumer trust in sources for health information. In G. J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Proceedings of the 35th European Marketing Academy Conference. Greece: Athens University of Economics and Business. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Aitken, R., Ballantyne, D., Osborne, P., & Williams, J. (2006). Introduction to the special issue on the service-dominant logic of marketing: Insights from The Otago Forum. Marketing Theory, 6(3), 275-280.
Journal - Research Other
Harris, P., Parackal, M., Rudd, C., & Williams, J. (2006). Reflections on engagement in an evolving political process: Evidence from Aotearoa, the Land of the Long White Cloud. Proceedings of the 3rd International Political Marketing Conference. (pp. 1-18). [Full Paper]
Conference Contribution - Published proceedings: Full paper
Osborne, P., & Williams, J. (2006). The implications of a Service Dominant Logic for the role of marketing in society. In M. Layton, R. Layton & B. Wooliscroft (Eds.), Proceedings of the Macromarketing Seminar. (pp. 589-622). University of Otago: Marketing Department. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Aitken, R., Ballantyne, D., Osborne, P., & Williams, J. (2005). The Otago Forum [DVD]. Dunedin, New Zealand: The Otago Forum on the Service Dominant Logic of Marketing, University of Otago.
Film/Video/CD Rom
Parackal, M., Rudd, C., Harris, P., & Williams, J. (2005). Engagement in the political process. In S. Purchase (Ed.), Proceedings of the Australia and New Zealand Marketing Academy Conference. [CD-ROM], (pp. 178-183). Fremantle, WA, Australia: ANZMAC. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Lawson, R., & Williams, J. (2005). Promoting fruit and vegetable consumption for improved health. PRaxis.3(2). The Public Relations Resource Centre. Retrieved from http://praxis.massey.ac.nz/354.html
Conference Contribution - Published proceedings: Abstract
Williams, J. (2005). Formal concept analysis for marketing research. Proceedings of the 34th EMAC Conference. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Williams, J. R. (2003). The ontology, epistemology, etymology and phenomenology of consumer satisfaction. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. [CD-ROM], (pp. 546-553). Adelaide: University of South Australia. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Williams, J. R. (2003). Hierarchical Bayesian analysis of repeat buying data. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. [CD-ROM], (pp. 2511-2518). Adelaide: University of South Australia. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Williams, J. R., & Alexander, W. R. J. (2002). A reply to a response to 'A critique of Maori socio-economic disparity'. New Zealand Population Review, 28(2), 195-201.
Journal - Research Article
Williams, J. R., & Alexander, W. R. J. (2002). A reply to a response to 'A critique of Maori socio-economic disparity'. New Zealand Population Review, 28(2), 195-201.
Journal - Research Article
Williams, J. R. (2002). Objections to statistical inference in market research. In R. N. Shaw, S. Adam & H. McDonald (Eds.), Proceedings of the 2002 ANZMAC Conference. CDRom, (pp. 2301-2306). Melbourne: Deakin University. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Williams, J. R., Temme, D., & Hildebrandt, L. (2002). A Monte Carlo study of structural equation models for finite mixtures. Commissioned by Commissioned by the DFG. Berlin, Germany (48).
Commissioned Report for External Body
Temme, D., Williams, J. R., & Hildebrandt, L. (2002). Structural equation models for finite mixtures- simulation results and empirical applications. In W. Hardle & B. Ronz (Eds.), COMPSTAT: Proceedings in Computational Statistics, 15th Symposium. (33), 2002. Berlin. Retrieved from http://ideas.repec.org/p/wop/humbsf/2002-33.html
Conference Contribution - Published proceedings: Full paper
Williams, J. R. (2002). Mean and covarience structure modelling of finite mixtures with MECOSA: Validity of statistical assumptions. Marketing in a Changing World, Scope, Opportunities and Challenges. 31st EMAC Conference. CDRom. Braga, Portugal: Universidade do Minho. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Annacker, D., Hildebrandt, L., & Williams, J. R. (2001). Structural equation models for finite mixtures- simulation evidence and an empiricall application to brand strength measurement. In E. Breivik, A. Falkenberg & K. Grønhaug (Eds.), Proceedings of the 30th EMAC conference. (7.2), CDRom, (pp. 19-24). Bergen: Norwegian School of Economics & Business Administration. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Williams, J. R., & Lawson, R. (2001). Community issues and resident opinions of tourism. Annals of Tourism Research, 28(2), 269-290.
Journal - Research Article
Alexander, W. R. J., & Williams, J. R. (2001). A critique of "Maori socio-economic disparity". New Zealand Population Review, 27(1 & 2), 26-34.
Journal - Research Article
Williams, J. R. (2000). A Monte Carlo study of MECOSA. In A. O'Cass (Ed.), ANZMAC 2000. CDRom. Melbourne: ANZMAC. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Williams, J. R. (2000). Fitting regression models to finite mixtures. In A. O'Cass (Ed.), Proceedings of the ANZMAC 2000 Conference "Visionary Marketing for the 21st Century: Facing the Challenge. CDRom, (pp. 1409-1414). Brisbane: Griffith University. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Williams, J. R. (1999). Statistical power in marketing research. In J. Cadeaux & M. Uncles (Eds.), Proceedings of ANZMAC99 Marketing in the Third Millenium. CDRom. Sydney: University of New South Wales. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Lawson, R., Williams, J. R., Young, T., & Cossens, J. J. (1998). A comparison of residents' attitudes towards tourism in 10 New Zealand destinations. Tourism Management, 19(3), 247-256.
Journal - Research Article
Lawson, R. W., Merrett, T., & Williams, J. R. (1996). The social impacts of tourism: A review of the literature with special emphasis on New Zealand. Commissioned by Tourism Policy Group. Wellington, New Zealand: Ministry of Commerce. 39p.
Commissioned Report for External Body
Gnoth, J., Lawson, R., Merrett, T., & Williams, J. (1996). Residents' perceptions of tourism in New Zealand. Towards a More Sustainable Tourism: Proceedings of Tourism Down Under II : a Tourism Research Conference, 3-6 December 1996. (pp. 94-108). Dunedin: Centre for Tourism, University of Otago. [Abstract]
Conference Contribution - Published proceedings: Abstract
BCom, PGDipCom, MCom, DipGrad (Statistics), PhD