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Ismail Shaheer image (2023)

Lecturer

Otago Business School
Email  ismail.shaheer@otago.ac.nz

Ismail has extensive experience of tourism marketing, working for the Maldives government, marketing the Maldives as a tourist destination for more than ten years. He utilises his marketing experience in teaching tourism and marketing courses as well as supporting various tourism stakeholders (public and private) in the Maldives.

He completed a PhD in tourism (University of Otago) and a Masters in Tourism Marketing (University of Surrey, UK).

He has experience teaching at Maldives National University, Otago University, and Lincoln University.

His research focuses on tourist behaviour, ethics, social media, and media-induced tourism (particularly video-game induced tourism).

Ismail's current research projects include video games and event tourism, impact of tourist photography, and negative tourist behaviours and its wider impact on the tourism system.

Publications

Shaheer, I., Carr, N., & Insch, A. (2024). Voices behind destination boycotts: An ecofeminist perspective. Tourism Recreation Research, 49(2), 344-360. doi: 10.1080/02508281.2021.2011590 Journal - Research Article

Nautiyal, R., Polus, R., Tripathi, A., & Shaheer, I. (2023). "To use or not to use": Mobile technology in nature-based tourism experience. Journal of Outdoor Recreation & Tourism, 43, 100667. doi: 10.1016/j.jort.2023.100667 Journal - Research Article

Shaheer, I., & Carr, N. (2023). Muslims’ perspectives on tourism boycotts: A complicated relationship. In C. M. Hall, S. Seyfi & S. M. Rasoolimanesh (Eds.), Contemporary Muslim travel cultures: Practices, complexities and emerging issues. (pp. 217-232). London, UK: Routledge. doi: 10.4324/9781003036296-19 Chapter in Book - Research

Shaheer, I., Carr, N., & Insch, A. (2023). Qualitative analysis of social media historical data: A case study of Twitter and tourism boycotts. In F. Okumus, S. M. Rasoolimanesh & S. Jahani (Eds.), Advanced research methods in hospitality and tourism. (pp. 163-178). Bingley, UK: Emerald. doi: 10.1108/978-1-80117-550-020221006 Chapter in Book - Research

Shaheer, I., Carr, N., & Insch, A. (2023). Rallying support for animal welfare on Twitter: A tale of four destination boycotts. Tourism Recreation Research, 48(3), 384-398. doi: 10.1080/02508281.2021.1936411 Journal - Research Article

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