Dr Damien Mather, Senior Lecturer, Our people, Department of Marketing, University of Otago, New Zealand

Damien Mather 2022 image BE (Electrical and Electronic) (Canterbury), PhD (Otago)

Senior Lecturer

Room 4.38 Otago Business School
Tel +64 3 479 7694
Email damien.mather@otago.ac.nz

My research aim is to study decision-making processes that affect national, regional and global markets, international business and trade policy decisions so as to improve the success rate of businesses, regional organisations and governments when making decisions.

To achieve this I apply corpus linguistics text analytics, data mining, advanced quantitative methods, empirical generalizations and understanding of consumer behaviour, heuristic decisions, decision framing and uncertainty to add to marketing knowledge in branding, pricing and corporate communications.

I have an H-index of 18 and have been successful in publishing articles in highly ranked journals in business and science disciplines on these topics such as Nature Biotechnology, Appetite and the Journal of Travel research.

I am a co-investigator for a NZD10M MBIE funded research: Rapidly evolving climate-smart dairy cattle. I have led as PI, a NZD254K research subcontract of the former on the market acceptance of climate smart dairy milk with direct consumer benefits, and have been co-investigator on a NZD20K research project investigating the measurement of moral foundations and ethical reasoning of university students and a NZD33K research project to research food safety risks and opportunities.

The publications flowing from my research theme have resulted in invited presentation of my research to several research institutions in NZ and to universities in the US, Norway, Germany and China. My top 10 publications have been cited 931 times. I am a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour, a researcher member of the New Zealand Food Safety Science and Research Centre, and a committee member of the university-wide Catchments Otago a University of Otago Research Theme which aims to connect lower south island catchment management stakeholders, including local and regional governments, iwi, freshwater management groups, landowners etc. to promote research collaboration and expert advice with a diverse range of University of Otago specialists.

I am the delegated Human Ethics Committee approver, outbound student exchange advisor, a member Research Development Team and seminar co-ordinator for my department.

Teaching responsibilities

Damien’s teaching responsibilities include:

MART 212 Understanding Marketing
MART 448 Advanced Business Analytics
MART 466 Digital Marketing

Office hours

Damien’s Office Hours are:

Tuesdays: 2:00pm - 2:50pm
Wednesdays: 3:00pm - 3:50pm

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Publications

Nguyen, Y. D. H., Insch, A., & Mather, D. (2023). Exploring students’ lived experiences and wellbeing at a New Zealand University: Perspectives of international exchange students. Journal of the Australian & New Zealand Student Services Association. Advance online publication. doi: 10.30688/janzssa.2023-1-01

Mather, D. (2022). The benefits of using Best Worst Discrete Choice Experiments to quantify the importance of food attributes. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference: Collaboration: Building New Zealand Inc. Retrieved from http://www.nzifst.org.nz

Ma, K. X., Mather, D. W., Ott, D. L., Fang, E., Bremer, P., & Mirosa, M. (2022). Fresh food online shopping repurchase intention: The role of post-purchase customer experience and corporate image. International Journal of Retail & Distribution Management, 50(2), 206-228. doi: 10.1108/IJRDM-04-2021-0184

Yi, Y., Bremer, P., Mather, D., & Mirosa, M. (2022). Factors affecting the diffusion of traceability practices in an imported fresh produce supply chain in China. British Food Journal, 124(4), 1350-1364. doi: 10.1108/bfj-03-2021-0227

Chen, S., Zhang, J. A., Gao, H., Yang, Z., & Mather, D. (2022). Trust erosion during industry-wide crises: The central role of consumer legitimacy judgement. Journal of Business Ethics, 175, 95-116. doi: 10.1007/s10551-020-04588-0

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2003). Trust and country image: Perceptions of European food distributors regarding factors that could enhance or damage New Zealand's image - including GMOs. Dunedin: University of Otago, 89p.

Authored Book - Research

Henry, J., & Mather, D. (Eds.). (2006). Pricing and distribution. Auckland, New Zealand: Pearson Education, 676p.

Edited Book - Research

Higham, C. F. W., & Mather, D. W. (2004). Principal component analysis of all complete burials. In chapter 'Social aspects of the Ban Lum Khao Cemetery'. In C. F. W. Higham & R. Thosarat (Eds.), The origins of the civilization of Angkor (Vol. I): The excavation of Ban Lum Khao. (pp. 321). Bangkok: The Thai Fine Arts Department.

Chapter in Book - Research

Journal - Research Article

Chen, S., Wright, M. J., Gao, H., Liu, H., & Mather, D. (2021). The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making. International Marketing Review, 38(2), 343-366. doi: 10.1108/IMR-08-2019-0205

Journal - Research Article

Hutchings, S. C., Guerrero, L., Mirosa, M., Bremer, P., Mather, D., Pavan, E., … Realini, C. E. (2021). The implications of COVID-19 on Chinese consumer preferences for lamb meat. Foods, 10(6), 1324. doi: 10.3390/foods10061324

Journal - Research Article

Parackal, M., Parackal, S., Mather, D., & Eusebius, S. (2021). Dynamic transactional model: A framework for communicating public health messages via social media. Perspectives in Public Health, 141(5), 279-286. doi: 10.1177/1757913920935910

Journal - Research Article

Brown, K., Connelly, S., Lovelock, B., Mainvil, L., Mather, D., Roberts, H., Skeaff, S., & Shephard, K. (2019). Do we teach our students to share and to care? Research in Post-Compulsory Education, 24(4), 462-481. doi: 10.1080/13596748.2019.1654693

Journal - Research Article

Rahmani, K., Gnoth, J., & Mather, D. (2019). A psycholinguistic view of tourists’ emotional experiences. Journal of Travel Research, 58(2), 192-206. doi: 10.1177/0047287517753072

Journal - Research Article

Parackal, M., Mather, D., & Holdsworth, D. (2018). Value-based prediction of election results using natural language processing: A case of the New Zealand General Election. International Journal of Market Research, 60(2), 156-168. doi: 10.1177/1470785318762234

Journal - Research Article

Rahmani, K., Gnoth, J., & Mather, D. (2018). Hedonic and eudaimonic well-being: A psycholinguistic view. Tourism Management, 69, 155-166. doi: 10.1016/j.tourman.2018.06.008

Journal - Research Article

Rahmani, K., Gnoth, J., & Mather, D. (2018). Tourists’ participation on Web 2.0: A corpus linguistic analysis of experiences. Journal of Travel Research, 57(8), 1108-1120. doi: 10.1177/0047287517732425

Journal - Research Article

Insch, A., Mather, D., & Knight, J. (2017). Buy-national campaigns: Congruence determines premiums for domestic products. International Marketing Review, 34(2), 239-253. doi: 10.1108/IMR-03-2015-0082

Journal - Research Article

Neuninger, R., Mather, D., & Duncan, T. (2017). Consumer's scepticism of wine awards: A study of consumers’ use of wine awards. Journal of Retailing & Consumer Services, 35, 98-105. doi: 10.1016/j.jretconser.2016.12.003

Journal - Research Article

Parackal, M., Parackal, S., Eusebius, S., & Mather, D. (2017). The use of Facebook advertising for communicating public health messages: A campaign against drinking during pregnancy in New Zealand. JMIR Public Health & Surveillance, 3(3), e49. doi: 10.2196/publichealth.7032

Journal - Research Article

Mather, D., Vikan, R., & Knight, J. (2016). Marketplace response to GM animal products. Nature Biotechnology, 34(3), 236-238. doi: 10.1038/nbt.3494

Journal - Research Article

McNeill, L., & Mather, D. (2016). Social involvement and consumption motivation: Co-creation of magic in the servicescape. Australasian Marketing Journal, 24(4), 315-321. doi: 10.1016/j.ausmj.2016.11.004

Journal - Research Article

Watkins, L., Aitken, R., & Mather, D. (2016). Conscientious consumers: A relationship between moral foundations, political orientation and sustainable consumption. Journal of Cleaner Production, 134, 137-146. doi: 10.1016/j.jclepro.2015.06.009

Journal - Research Article

Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). 'Marketing earthquakes': A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299-320. doi: 10.1177/1470593115572668

Journal - Research Article

Watkins, L., Aitken, R., Hinder, C., Lawson, R., Mather, D., Paul, A., Robertson, K., & Williams, J. (2015). The New Zealand consumer lifestyle segments. New Zealand Sociology, 30(1), 111-130.

Journal - Research Article

Maubach, N., Hoek, J., & Mather, D. (2014). Interpretive front-of-pack nutrition labels: Comparing competing recommendations. Appetite, 82, 67-77. doi: 10.1016/j.appet.2014.07.006

Journal - Research Article

Gao, H., Knight, J. G., Zhang, H., & Mather, D. (2013). Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China. Journal of Business Research, 66, 1044-1051. doi: 10.1016/j.jbusres.2011.12.029

Journal - Research Article

Knight, J. G., Clark, A., & Mather, D. W. (2013). Potential damage of GM crops to the country image of the producing country. GM Crops & Food, 4(3), 151-157. doi: 10.4161/gmcr.26321

Journal - Research Article

Gao, H., Knight, J. G., Zhang, H., Mather, D., & Tan, L. P. (2012). Consumer scapegoating during a systemic product-harm crisis. Journal of Marketing Management, 28(11-12), 1270-1290. doi: 10.1080/0267257X.2011.645859

Journal - Research Article

Mather, D. W., Knight, J. G., Insch, A., Holdsworth, D. K., Ermen, D. F., & Breitbarth, T. (2012). Social stigma and consumer benefits: Trade-offs in adoption of genetically modified foods. Science Communication, 34(4), 487-519. doi: 10.1177/1075547011428183

Journal - Research Article

Gao, H., Darroch, J., Mather, D., & MacGregor, A. (2008). Signaling corporate strategy in IPO communication: A study of biotechnology IPOs on the NASDAQ. Journal of Business Communication, 45(1), 3-30. doi: 10.1177/0021943607309349

Journal - Research Article

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2008). GM food and neophobia: Connecting with the gatekeepers of consumer choice. Journal of the Science of Food & Agriculture, 88(5), 739-744. doi: 10.1002/jsfa.3168

Journal - Research Article

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2007). Country-of-origin and choice of food imports: An in-depth study of European distribution channel gatekeepers. Journal of International Business Studies, 38, 107-125.

Journal - Research Article

Knight, J. G., Mather, D. W., Holdsworth, D. K., & Ermen, D. F. (2007). Acceptance of GM food: An experiment in six countries. Nature Biotechnology, 25(5), 507-508.

Journal - Research Article

Knight, J., Holdsworth, D., & Mather, D. (2007). Determinants of trust in imported food products: Perceptions of European gatekeepers. British Food Journal, 109(10), 792-804.

Journal - Research Article

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2005). Genetically modified crops and perceptions of country image: Implications for food exporters. Journal of Customer Behaviour, 4, 5-16.

Journal - Research Article

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Consumer benefits and acceptance of genetically modified food. Journal of Public Affairs, 5(3-4), 226-235.

Journal - Research Article

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Genetically modified crops and country image of food exporting countries. British Food Journal, 107(9), 653-662.

Journal - Research Article

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Impact of genetic modification on country image of imported food products in European markets: Perceptions of channel members. Food Policy, 30, 385-398.

Journal - Research Article

Mather, D., Knight, J., & Holdsworth, D. (2005). Pricing differentials for organic, ordinary and genetically modified food. Journal of Product & Brand Management, 14(6), 387-392.

Journal - Research Article

Juric, B., Cornwell, B., & Mather, D. W. (2002). Exploring the usefulness of an ecotourism interest scale. Journal of Travel Research, 40(3), 259-269.

Journal - Research Article

Rahmani, K., Gnoth, J., & Mather, D. (2016). Applying corpus linguistics to study tourism experiences. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 1046-1053). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]