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Dr Roel Wijland, Senior Lecturer

BA (Amsterdam), PGDipArt, PhD (Otago)

Room: Otago Business School 4.24
Tel: +64 3 479 8411
Email: roel.wijland@otago.ac.nz

roel_wijland

Dr. Roel Wijland has worked for Japanese advertising agency network Hakuhodo and was a founding partner of indie agency BSUR in Amsterdam. He has published his poetic and heretical research in international journals and film festivals. He will be on research leave in Melbourne in the first half of 2018 to work on a multi-modal exploration of his lyrical planning project: an artful expression of insight generation and a theoretical contribution to calculative and cultural brand engagement.

Given his involvement with the creative industries, Roel will be taking care of the 2018 offerings MART 333 Creative Marketing Communication, MART 469 Advertising Planning and Concept Development, the ENTR 414 Marketing module in the Master of Entrepreneurship programme, and contribute creative concepts in a lecture block to the new ENGL 120 Creative Writing course.

For more information, research initiatives and full texts of publications contact: roel.wijland@otago.ac.nz

Visit the Poetic Brandscapes, Material Poetics and In Brutal Times projects

View Roel's profile on LinkedIn.

View Roel's profile on Research Gate.

Teaching responsibilities

Roel’s teaching responsibilities include:

Office Hours

Roel’s Office Hours are:
Tuesday: 10.00am - 12.00pm

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Publications

Brown, S., & Wijland, R. (2018). Figuratively speaking: Of metaphor, simile and metonymy in marketing thought. European Journal of Marketing, 52(1/2), 328-347. doi: 10.1108/EJM-03-2017-0248

Wijland, R., & Brown, S. (2017). Quickening brand poetics: The lyric alternative in qualitative research. Qualitative Market Research. Advance online publication. doi: 10.1108/QMR-05-2016-0046

Wijland, R., & Brown, S. (2017). The style is the brand: The poetic choreography of idea behaviour. Advances in Consumer Research, 44, (pp. 359-363). Retrieved from http://www.acrwebsite.org/volumes/1022349/volumes/v44/NA-44

Wijland, R. (2017). Waste water treatment. In J. F. Sherry & E. Fischer (Eds.), Contemporary consumer culture theory. (pp. 294-295). New York, NY: Routledge [Poetry].

Wijland, R., Brown, S., & Canniford, R. (2017). The lyrical planning of idea behaviour. In L. Robinson, L. Brennan & M. Reid (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Impact. (pp. 459-463). Melbourne, Australia: RMIT University. [Full Paper]

Film/Video/CD Rom

Wijland, R. (2014). In Brutal Times, ACR Film Festival [Film]. Advances in Consumer Research. Retrieved from http://www.acrwebsite.org/volumes/1018101/volumes/v42/NA-42

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Creative Work

Wijland, R. (2017). Waste water treatment. In J. F. Sherry & E. Fischer (Eds.), Contemporary consumer culture theory. (pp. 294-295). New York, NY: Routledge [Poetry].

Wijland, R. (2015). In the Quadrangle Theatre. In K. J. Head & P. Blessinger (Eds.), Teaching as a human experience: An anthology of collected poems. Newcastle upon Tyne, UK: Cambridge Scholars (pp. 155-158) [Poetry].

Wijland, R. (2011). Wijland, R. (2011). Graceland: A found pantoum. [Poetry] Consumption Markets & Culture, 14(2), 215. doi: 10.1080/10253866.2011.562022

Wijland, R. (2011). Wijland, R. (2011). Elegy of the knee. [Poetry] Consumption Markets & Culture, 14(4), 401. doi: 10.1080/10253866.2011.604499

Wijland, R. (2009). Wijland, R. (2009). Sea bass from Texas: Notes from the material poetics project at the San Francisco waste dump. [Poetry] Journal of Consumer Behaviour, 8(6), 376-380. doi: 10.1002/cb.300

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Journal - Research Article

Brown, S., & Wijland, R. (2018). Figuratively speaking: Of metaphor, simile and metonymy in marketing thought. European Journal of Marketing, 52(1/2), 328-347. doi: 10.1108/EJM-03-2017-0248

Wijland, R., & Brown, S. (2017). Quickening brand poetics: The lyric alternative in qualitative research. Qualitative Market Research. Advance online publication. doi: 10.1108/QMR-05-2016-0046

Wijland, R., Hansen, P., & Gardezi, F. (2016). Mobile nudging: Youth engagement with banking apps. Journal of Financial Services Marketing, 21(1), 51-63. doi: 10.1057/fsm.2016.1

Brown, S., & Wijland, R. (2015). Profit from poetry: Bards, brands, and burnished bottom lines. Business Horizons, 58(5), 551-561. doi: 10.1016/j.bushor.2015.04.003

Wijland, R. (2011). Anchors, mermaids, shower-curtain seaweeds and fish-shaped fish: The texture of poetic agency. Marketing Theory, 11(2), 127-141. doi: 10.1177/1470593111403217

Wijland, R., & Fell, C. (2009). Critical brand poetics: ″From The M at the End of the Earth″. Journal of Marketing Management, 25(7-8), 745-761. doi: 10.1362/026725709x471604

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Conference Contribution - Published proceedings: Full paper

Wijland, R., Brown, S., & Canniford, R. (2017). The lyrical planning of idea behaviour. In L. Robinson, L. Brennan & M. Reid (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Impact. (pp. 459-463). Melbourne, Australia: RMIT University. [Full Paper]

Wijland, R., & Brown, S. (2017). The style is the brand: The poetic choreography of idea behaviour. Advances in Consumer Research, 44, (pp. 359-363). Retrieved from http://www.acrwebsite.org/volumes/1022349/volumes/v44/NA-44

Wijland, R. (2015). Bad blood and tender nomadics: The returns of poetic brutality. Advances in Consumer Research, 43, (pp. 433-437). Retrieved from http://acrwebsite.org/volumes/1019188/volumes/v43/NA-43

Wijland, R., & Gnoth, J. (2012). Advances in lyrical consumer research: Collaborative circles and paradessential poetics. In A. Bradshaw, C. Hackley & P. Maclaran (Eds.) European Advances in Consumer Research, 9, (pp. 275-282). Retrieved from http://acrwebsite.org/volumes/1006762/eacr/vol9/E-09

Wijland, R. (2009). A poetics of birdland: Demythologizing McDonald's brandscape. Proceedings of the 5th Workshop on Interpretive Consumer Research. Brussels, Belgium: EIASM. Retrieved from http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=617

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Conference Contribution - Published proceedings: Abstract

Wijland, R. (2010). Requiem for a timeless brand: Mining the situated rhythm of poetic timescapes. Proceedings of the Contemporary Ethnography Across the Disciplines (CEAD) Hui. (pp. 82-83). Retrieved from http://cead.org.nz/Site/Ethnography_conference/Programme.aspx

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Conference Contribution - Verbal presentation and other Conference outputs

Brown, S., Maclaran, P., Ponsonby-McCabe, S., Stevens, L., & Wijland, R. (2017, October). Is Sweaty Betty a Hollister follower? Parsing the poetics of branding. Verbal presentation at the North American Conference of the Association for Consumer Research (ACR), San Diego, USA.

Wijland, R., & Brown, S. (2016, October). The style is the brand: The poetic choreography of idea behaviour. Verbal presentation at the Association for Consumer Research (ACR) Conference, Berlin, Germany.

Wijland, R. (2009, June). Quicksnaps and small-bang pixilations: The texture of poetic agency. Verbal presentation at the Consumer Culture Theory Conference, Ann Arbor, MI.

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Awarded Doctoral Degree

Wijland, R. (2008). Poetic brandscapes (PhD). University of Otago, Dunedin, New Zealand. 420p.

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