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Prabash Edirisingha

Edirisingha

PhD Research Student

Title of research: Setting up Home - Identity Interplay and Consumption in New Family Households

Qualifications: BS (Clarion), PGDip Marketing (ICFAI), MA (Distinction)(Keele)

PhD start date: August 2011

Supervisors: Dr Rob Aitken & Dr Shelagh Ferguson

Email: prabash.edirisingha@otago.ac.nz

Prabash's research and publications

Research aim

In this research we explore identity interplay and re-negotiation during new family formation. Based on a longitudinal and multi-method ethnography of seven Sri Lankan couples, we seek to understand how new families use their favourite material objects and everyday practices in re-forming their identities and developing new consumption behaviour. In so doing we look into new family relationships and reciprocal meaning making processes explicit in material objects and practices, such as how new couples learn to share cherished material objects and important practices.

Refereed journal articles

Edirisingha, P., Aitken, R., and Ferguson, S. (2014). Adapting ethnography: emerging relationships, building trust, and exploring complex consumer landscapes. Research in Consumer Behaviour, 16.

Conferences

Edirisingha, P., Aitken, R., and Ferguson, S. (2014 December). Re-visiting Ambiguity: A Framework to Explore Complex Transformation, ANZMAC 2014, Brisbane: Australia.

Edirisingha, P., Aitken, R., and Ferguson, S. (2014 December). Spirit of Sharing: The Nature of Sharing in Sri Lanka during New Family Formation, ANZMAC, Brisbane: Australia.

Consumer Culture Theory (CCT 2014)
"Adapting ethnography: emerging relationships, building trust, and exploring complex consumer landscapes"
Competitive Paper (Forthcoming)
Helsinki, Finland

Consumer Culture Theory (CCT 2014)
"Setting up Home: Identity Interplay and Consumption in New Family Households"
Poster Presentation (Forthcoming)
Helsinki, Finland

Consumer Culture Theory (CCT) 2013
Poster Presentation, 2013
Phoenix, AZ, USA

Postgraduate Colloquium 2013
University of Otago Business School

Postgraduate Colloquium 2012
University of Otago Business School

Awards

Judges/Audience Award for Best Presenter, Postgraduate colloquium, University of Otago Business School, 2012


Research Interests

Family Identity and consumption, Qualitative research methods, Ethnography, Material culture, Consumption communities, Practice theory