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Jamal Abarashi

Abarashi, J (web)PhD Research Student

Title of research: New perspectives on democratisation in the luxury market: The role of consumers in marketplace expansion.

Qualifications: BA (English Literature, Iran), Master of Business Administration (Global Marketing, Malaysia)

PhD start date: December 2012

Supervisors: Dr Shelagh Ferguson & Professor John Knight

Email: jamal.abarashi@otago.ac.nz

Jamal's Research and Publications

The primary objective of my research is to explore emerged luxury markets such as rental, second-hand, and swap luxury to understand how these alternative modes of acquisition and disposition of luxury goods further democratised and have expanded the traditional luxury market. In so doing, my research focuses on luxury consumption practices of consumers who are engaged with such markets. The research further investigates how consumers’ perception of luxury value has changed in the contemporary luxury market.  


Research Aim and Questions:

The aim of my research is to expand our understanding of new market development phenomenon and develop an understanding of how consumers are engaged in market development processes. Thus my research tries to answer the following research questions:

  1. What is the role of luxury consumers or consumption in the emergence of new luxury markets?

  2. What processes are involved in the formation and development of those markets?

  3. How have these changes altered the perception of luxury value for contemporary luxury consumers?

Publications:

ANZMAC 2014 " New perspectives on democratisation in the luxury market: The engagement of consumers in marketplace meanings"Competitive Paper
Brisbane, Australia

ANZMAC 2014
" New perspectives on democratisation in the luxury market: The engagement of consumers in marketplace meanings"
Doctoral Colloquium
Brisbane, Australia

Postgraduate Colloquium 2013
University of Otago Business School

Research Poster Competition 2014
University of Otago

ANZMAC 2014 Poster Session
Griffith University, Brisbane, Australia


Awards:

ANZMAC 2014 Doctoral Colloquium Travel Award. Griffith University, Brisbane, Australia.


Research Interests:

Market expansion, Luxury markets, Sharing economy, Qualitative research methods, Netnography, Consumption communities, Actor-network Theory (ANT)