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Katayoun Zafari

zafari, kTitle of Research: Dealing with uncertainty in a turbulent business environment

Degrees: BSc, MBA

Area of PhD Research: Strategy, Business to Business Marketing

PhD started: March 2014


Supervisors: Dr Sergio Biggemann  Professor John Knight & Dr Anthony Garry

Short description of research:

One of the main problems firms struggle with when planning and making decision is the increasing uncertainty in the business environment. As markets become more complex and international trading increases, the problem of uncertainty stemming from the socio-political-economic changes deserves more attention. This research aims at exploring the strategic capabilities such as relationship management which help firms cope with the environmental uncertainty.


Zafari, K., Allison, G., Demangeot, C. Ethnic Cuisines in Multicultural Context: Accompanying Self-Identity Construction and Social Lubrication Projects, ANZMAC 2014 Conference, Brisbane, December 2014